VintageSnarker said: "GeorgeandDot said: "I'd really like to see a space like The Park Avenue Armory or St. Ann's Warehouse. Broadway needs a flexible space."
Two questions.
1) What do you think prevents Broadway houses from being spaces like this? Is it the need to preserve the integrity of the interiors, etc., at least for the older theaters? (Obviously HP transformed the Lyric without a problem.) Does it have to do with space? The closest thing I can think of are the Lincoln Center theaters but I think being in their own space and having so much real estate they have a lot more room to play around.
I think tradition has a lot to do with it. 39 out of 41 theatres are proscenium stages because once upon a time, Broadway was just one stop on a tour. Even today, proscenium houses dominate across the world. LCT was built as a rep theatre within the Lincoln Center complex, and Circle in the Square was built to serve its namesake company.
The Lyric situation is unique because it's an impossibly large space that was built in the 1990s, and the theatre owners and Potter producers were willing to pay big $$$ to remodel it.
2) What do you think prevents these spaces from drawing more of a Broadway audience and having longer runs and/or more traditional shows? Is it financial? Is it location (though Park Ave is a bit isolated at night, it's not really a bad location)? I'm curious if there are any numbers that might hint at location affecting ticket sales. I can only speak for myself as someone who lives in Manhattan and needs to take public transportation to get anywhere. Is it prestige or is there a real commercial benefit to being on Broadway that you don't get at being at NWS or any off-Broadway space that's just a few blocks away from a Broadway theater?"
Not sure I 100% understand the question, but... Broadway is an elite brand with specific location and size requirements for its theatres (and hefty union wages), and there are definite commercial benefits (Tony Awards, branding prestige, etc). With 4 exceptions, Broadway is geared towards commercial producers, with shows that should appeal to 8,000+ people per week.
Armory/St. Ann's are non-profit venues that present more esoteric work than you'd typically see on Broadway. Plenty of shows sell out there. The locations could help or hurt: someone from Inwood might not want to travel to St. Ann's, but it could attract Brooklyn locals.
Updated On: 10/12/18 at 11:13 PM