I am a firm believer in serendipity- all the random pieces coming together in one wonderful moment, when suddenly you see what their purpose was all along.
this show doesn't really reach out to national audiences because the majority of people that see shows that come to their town are not theatre lovers such as us. Doubt it
If it's struggling to find an audience right now on Broadway, what makes you think it'll do any better on tour? The chances of a {tos} tour are almost non-existent. But on the other hand, the operating costs would be ultra cheap. They would only need one truck to transport the set! But they'd probably have to spend a fortune to try to sell the show to theatergoers across the country.
"You drank a charm to kill John Proctor's wife! You drank a charm to kill Goody Proctor!" - Betty Parris to Abigail Williams in Arthur Miller's The Crucible
Shows that do poorly on Broadway go on to have extensive regional lives all the time. Regional theaters in every major city in the country (and many small towns in between) have done productions of Souvenir in the past couple of years. Most places have also done Caroline or Change. I don't know if the same thing will happen with [title of show] but it doesn't seem unreasonable that they wouldn't get some regional productions.
Big life regionally - and I'd bet the original cast may do some limited runs in places like Los Angeles or Chicago (in small theatres hopefully), but yeah, most touring venues are double the size of the Lyceum so that just won't work.
I think if [tos] did tour their focus would be less on general audience and general touring theatre venues. It would work REALLY well if it toured Colleges- especially with Theatre Courses, but also for general students as well.
That target market is perfect- people wanting to know that they can achieve what they dream about in life, what they're at College studying for.
I think if you look at of a large number of [tos] fans you'll find them to be young, College ages people, and many audience reports state how [tos] felt like their story, or inspired them, or resonated within them because they're going through that transitional period and need those kind role models that say 'Yes you can do it'.
College theatres would also work as a good venue- bump in and out is easy and quick, and the show is 90 minutes, plus a half hour talk back session with students.
I think there is a great market, with a lot of great potential waiting to be tapped into.