This does not necessarily mean they're Broadway-aware, but I laughed all the same. Manhattan Mini Storage always has witty ads posted all over the city.
Or, you know, they could be referencing the famous documentary. Or the successful HBO film?
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
Close to my office there are 2 storage facilities. I'll have to grab a picture next time I go by. They are called "West Side Storage" and "The Best Little Storehouse In Clay".
I was on the subway. Saw a woman sitting on a newspaper. Asked her if she was reading it. She said yes, then stood up, flipped it to the next page and sat down again. She looked a lot like Alice Ripley.