DARK KNIGHT already beats out MAMMA MIA...

If they're meant for two different audiences, why am I seeing both?

I swear, the only movies I see anymore are musicals or comic book adaptations. Next up; 'Watchmen' and 'Nine'!

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The midnight screenings alone brought in an estimated $18.5 million dollars. That is a lot for one screening in many theaters.

I hope that Mamma Mia still does well. AND please, do not harp on me by saying these movies are for TWO DIFFERENT AUDIENCES...I agree they are, but I am comparing simply based on MOVIE to MOVIE competition.


http://www.eonline.com/uberblog/b147111_dark_knights_record_midnight_madness.html?sid=rss_topstories&utm_source=eonline&utm_medium=rssfeeds&utm_campaign=rss_topstories

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Yup. I'm seeing both films this weekend (yes, MAMMA MIA! for the 3rd time), so I guess I missed the memo regarding THE DARK KNIGHT vs. MAMMA MIA!.

Sorry.

I already saw Mamma Mia. I got bored after the first half hour. No I did not see the Broadway show but most people seeing this also didn't see the Broadway show.

I'm seeing The Dark Knight on Wednesday in IMAX in Manhattan and I cannot wait!!

"If you want to see High School Musical meets Sex and The City in Greece"

Boy do I! That would be the best movie ever!

it's exactly that....but without the humor, tact or nerve.

Most of the theatres showing Dark Knight in the Chicago area are reporting all shows SOLD OUT through Sunday.

The IMAX theatre is sold out through Tuesday - with eight shows a day. Yes, even the 3 AM and 6 AM shows are sold out.

"Streep. SIgfeid and the score is the saving grace of this really horrible film adaptation of a fun campy stage show"

are you kidding???? yes to Meryl but sigfeid is bland, cute as a button but bland

This film is saved by Streep, Baranski but most of all Julie Walters

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I don't understand why this is a surprise or even a discussion. I did show up for Mamma Mia (don't know why), and I will not see Dark Knight. However, I know plenty people that probably will see both.

The question is who really cares? Not me.

I'm amazed at the reaction for a Batman movie, but whatever. To each his own. If people have seen my posts about my favorite things I'm sure people are amazed at my comments.

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There is no doubt that The Dark Knight is going to come roaring out of the gate but
it has some built in liabilities.

First, unlike the record-holding "Pirates of the Caribbean" sequel, this is NOT a family-friendly movie.

Second, "Mamma Mia"'s numbers opening night in the U.K. were otherworldly: $13million on only 425 screens!

That's about 10% of the screens TDN opened at. Now, that may be some statistical aberration but it is almost incomprehensible.

The people who will see this movie are NOT the kind who will buy tickets more than a few hours in advance, nor are they the type that will squat on sidewalks at 3:00 a.m. in the morning. They are by and large saddled with work and family obligations
that will permit them to take the family out at night or during the weekend if other
activities don't preclude that.

That's what makes the U.K. numbers so impressive. While many people have been
waiting to see "Mamma Mia" they will not fit their schedule around it, nor are they in any hurry to see it

"The Dark Knight" clearly has built into its promotional strategy a sense of urgency
knowing the audience the movie will appeal to are the same who will wait in line
for eight hours for the new ipod.

There is something called "the longtail". A large number of people will buy the new ipod the first week but many, many more will be bought after the initial spasm of buying has run its course.

The audience "Mamma Mia" will draw will be largely one that is used to waiting weeks or months for theater tickets and will see the movie after more pressing matters arexdisposed of.

I'm really sorry guys but I think this is one of the most POINTLESS threads to ever appear on this board !!! I mean, even the title is stupid !
WHO IN THE UNIVERSE THOUGHT OTHERWISE ?????
The DK will be the biggest hit of the year ! Of course it will trump MAMMA MIA's BO on the first, second and maybe third weekend ! SO WHAT ????? MM will be a very succesful film too FOR ITS KIND !
I'm even more surprised by people who respond to this thread saying that DK is doing great business here and there... Who would have thought ???
I mean, really, DrTheatre, don't you have ANYTHING else to discuss besides that movie ??? I AM SICK OF READING ABOUT THE DARK NIGHT ON A BROADWAY MAIN BOARD !!!
Rant over !

"If they're meant for two different audiences, why am I seeing both?

I swear, the only movies I see anymore are musicals or comic book adaptations. Next up; 'Watchmen' and 'Nine'! "

Hahah, too true. They are literally my 2 favorite genre of films. People think I'm nuts when they look at my DVD/Bluray collection and see X-Men, Spider-Man, Batman, Hairspray, Chicago, Little Shop Of Horrors, Hellboy, Dreamgirls...

LOL.

The studio execs are projecting $90m for The Dark Knight" this weekend. Apparently
they are either trying to dampen giddy expectations or have information at their disposal which would suggest otherwise.