4th Matinee to be added for A Beautiful nlNoise

Yes, Ken Davenport is doing this for HARMONY post-opening, too, and he had a similarly funky schedule for ONCE ON THIS ISLAND.

I don't know if it will help but I suppose it's worth a try. It's at least something for the group sales bookers to offer, and it gives tourists a Thursday option now that PHANTOM is closed.

So smart. Beautiful Noise matinees are selling very well.

I wish pop stars would start doing concerts at 2pm rather than 8pm toooooooooooooo

I’ve often wondered how a 2pm curtain on Friday would do, especially in the summer. That’s a killer on the cast, but might get a lot of business from 3-day-weekend crowds or Summer Friday people or group sales organizers who don’t want to have to stick around NYC until after a Sunday matinee.

Sometimes you just need to know your audience. I work at a regional theatre that often does more matinees than evening shows, because they know they sell better with their audience.

ErmengardeStopSniveling said: "I’ve often wondered how a 2pm curtain on Friday would do, especially in the summer. That’s a killer on the cast, but might get a lot of business from 3-day-weekend crowds or Summer Friday people or group sales organizers who don’t want to have to stick around NYC until after a Sunday matinee."

I seem to remember BOM doing a friday matinee one summer (with only one Sunday show) but it went back to a 'regular' schedule after Labor Day.