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ATG Looking to Buy More Broadway Theaters

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#2

ATG Looking to Buy More Broadway Theaters

The venue I've often wondered about is the Liberty Theatre on 42nd Street. It's been completely underutilized as a party space, pre-Covid, and would seem a viable candidate, even with two balconies. ATG has had a few successes at the Hudson, another two balcony house, which has even less seats than the Liberty. The Liberty did house musicals in its past, including notably, the Astaires in the Gershwins' Lady, Be Good! The load-in door is on 41st Street, so it won't interrupt 42nd Street traffic flow. Unless there's something about the house that is unworkable or something else is planned for it, it seems like a return to legit would be the best option, since it has had little success over the 25+ years of the New 42nd Street's existence.

The Kings is a beautiful albatross. I don't think it can be used for anything other than concerts. Public transportation to/from is a particular problem.


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Updated On: 4/2/21 at 10:30 AM

#3

ATG Looking to Buy More Broadway Theaters

As the article notes, there are no houses for sale so this seems like an empty wish. At some point maybe the Nederlanders will decide to sell. The Liberty is problematic both because of its dimensions but also because it has been significantly gutted. (The top tier is walled off from the theatre and accessible only from some floor in the building as I recall.) I think that a more likely possibility would be to integrate a theatre into an office building, considering that many/most think that they will/have become albatrosses for their original purpose. Old theatres present new challenges. We shall see.

#4

ATG Looking to Buy More Broadway Theaters

The experience at an ATG house is so much more pleasant than at any of their peers’ (even with all of Jordan Roth’s Danny Meyer training). I would certainly welcome a larger presence of theirs, especially if they take over some of the houses Nederlander has let deteriorate.
#5

ATG Looking to Buy More Broadway Theaters

Agreed! Love ATG! The Liberty would be great but it would take a lot of work! I saw something there and the whole stage is basically where the kitchen is, and there’s no 2 balconies. But would love to see it returned to its originally use!
#6

ATG Looking to Buy More Broadway Theaters

>I saw something there and the whole stage is basically where the kitchen is, and there’s no 2 balconies.<

Really? This was what it was looking like quite recently. ATG Looking to Buy More Broadway Theaters


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Updated On: 4/2/21 at 01:02 PM

#7

ATG Looking to Buy More Broadway Theaters

@Smaxie - how recent are those photos? I was under the impression that the Liberty hasn't been a dining venue for some years. It's been used as a Spirit Halloween store for the past few years (during October, that is). But yes, it's true that the balconies are still physically present (though not necessarily up to code).

Here are a couple of recent threads in which the state of the Liberty Theatre was discussed:

https://forum.broadwayworld.com/readmessage.php?thread=1118758#

https://forum.broadwayworld.com/readmessage.php?thread=1120485&page=1

#8

ATG Looking to Buy More Broadway Theaters

Did the photos disappear from my post? Not sure why. Anyway, it's what was on Yelp, though I don't know how old the photos are. It's also been a few years since I was in there, but it still pretty much looked like that, unless something drastic happened?

https://www.yelp.com/biz/the-liberty-theater-new-york


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#9

ATG Looking to Buy More Broadway Theaters

Pashacar said: "The experience at an ATG house is so much more pleasant than at any of their peers’ (even with all of Jordan Roth’s Danny Meyer training). I would certainly welcome a larger presence of theirs, especially if they take over some of the houses Nederlander has let deteriorate."

I agree. At the same time, ATG controls only 2 Broadway theaters (Lyric and Hudson) and both of them have gone through recent major renovations compared to all the other theaters on Broadway.

If ATG has the $$$, building a modern theatre makes sense in that they can ensure it has proper air ventilation and perhaps can be used for other purposes as well.

#10

ATG Looking to Buy More Broadway Theaters

Renovated theaters are so much better than the old, crumbling theaters with tiny seats. If they have the money, let's make it happen!

#11

ATG Looking to Buy More Broadway Theaters

Smaxie said: "Did the photos disappear from my post? Not sure why. Anyway, it's what was on Yelp, though I don't know how old the photos are. It's also been a few years since I was in there, but it still pretty much looked like that, unless something drastic happened?

https://www.yelp.com/biz/the-liberty-theater-new-york
"



The photos appear to be from 2013 - and since then I believe the restaurant closed, and it's been operating as a nebulous retail space. But if you're referring to the structural features of the theatre (balcony, boxes, proscenium, etc) then yes, it still looks like that.

#12

ATG Looking to Buy More Broadway Theaters

It def looked more rundown when I was there. It was some 1920s sleep no more wannabe show. I remember the balconies being super shallow but you could walk around them.
#13

ATG Looking to Buy More Broadway Theaters

Is the Times Square Theatre still undergoing renovations to be converted into retail space? If not, I think someone should definitely fork over the money to bring it back to life as a live theatre house.
My father (AIDS) My sister (AIDS) My uncle and my cousin and her best friend (AIDS, AIDS, AIDS) The gays and the straights And the white and the spades
#14

ATG Looking to Buy More Broadway Theaters

Unfortunately the opportunity for the Times Square Theatre to reopen as a legit Broadway house ended in 1997/1998 when Livent built the Ford Center. Instead of also renovating the Times Square and creating a way for the Times Square to be loaded in from 43rd Street, they only focused on the Apollo and Lyric to create their new space leaving the Times Square landlocked with access only from 42nd St.

NYC has an ordinance that 42nd Street can not be shut down in any way for loading in or out a show. Without a logistical way to get a show in/out of the Times Square from a direction that doesn't involve 42nd Street, it can never be used as a legitimate Broadway space again.

The Liberty (and maybe the Edison? or the Paramount?) probably have the best chance at this point of being reborn into main stem Broadway Theatres. I always thought the old Lowes space under the Minskoff that became the Nokia/Playstation live performance space would be an ideal location to convert into a Broadway house, but I'm sure creating underground retail/parking is easier for the folks involved.

#16

ATG Looking to Buy More Broadway Theaters

re the Times Square, my understanding is that there is no there there, meaning that there is nothing salvageable. As to the 42nd Street issue, in the current mindset regarding traffic and the use of roads in the city, I am not as sure as I once was that the priorities have not changes and that this would be on the table if it meant providing a solution for the space. re the Playstation, this is modern construction so the only real conversion issue is the dimensions of the cube.

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