I saw the Wicked tour in Syracuse and they were selling reusable tote bags for $20, a Wicked Good Cook apron for $40, signed poster for $100 or all three for a $150 as part of a Wicked Good package. They also had a $75 dollar per person backstage tour led by Isabel Keating (Madame Morrible) and Harry Bouvy (Doctor Dillamond).
Also, I attended the King and I on tour in Philly and they were selling signed posters for $50.
"Anybody that goes to the theater, I think we’re all misfits, so we ended up on stage or in the audience.” --- Patti LuPone.