This conversation is always interesting. Industry perception versus public perception. You ask the average tourist/non-industry theatergoer, and they'll tell you that something with a long run is a "hit". Or, even more sujectively something people seem to "like". Or how many awards it has won.
They don't care about investments, LLCs or how much the weekly nut may be. To them, "Spider-Man" is a hit. It's been on Broadway for over a year.
"Through The Sacrifice You Made, We Can't Believe The Price You Paid..For Love!"