am97 said: "Rainah said: "Most the evidence I've seen shows bootlegs having a mildly positive effect on sales via word of mouth. The big issue with most shows is that no one has heard of them. The average tourist wants to see a show but has never heard most of the titles, they shrug and pick chicago because hey that was a good movie. In terms of sales, I find it similar to a pro sports game. Watching it live in the stadium is a vastly different experience than at home on your tv, and the people who shell out to see it live probably watch a lot of sports on tv."
I completely agree with this. Other arguments about bootlegs aside (theatre etiquette, intellectual property, etc.) I've never come across anyone who has seen a low quality shaky bootleg of a show and gone "Well, that's it, now I don't want to see it live anymore."
In my experience (i.e. the chaos of the Tumblr musical theatre fandom) most people who watch bootlegs fall into a select number of categories. There are people who watch shows that have already closed or casts that have already departed. There are people who are huge fans of particular understudies and who wouldn't be able to guarantee seeing them live in a role (DEH had, I think, a fun response to this when they posted an official video of Michael Lee Brown singing Sincerely, Me as all the roles he covers). There are people who have already seen a show and want to relive the experience, which, sure, brings up the "live theatre is meant to be ephemeral" argument, but I don't think it's necessarily the greatest evil in the world. And there are people who wouldn't be able to see a show live anyway due to financial / geographic / time constraints (and for some people and some shows just waiting until they can go just isn't an option).
But that's the thing about live theater--it's meant to be experienced LIVE. There are going to be hundreds of people who won't be able to see a show when they want. That's just how it is. Call me blunt, but why is everything so urgent? If you miss a show, you miss a show. Yes, I live in NYC. Can I afford to see every show when I want to? Absolutely not. Do I think that means I'm justified if I ask for a bootleg? NO. I wouldn't be. Because every single person is going to have a show they want to see, and a LOT of people are going to miss that show. And I gotta tell ya-it's not the end of the world. Have I been disappointed that I haven't been able to see shows? Yes. Has life continued on? Yes. People miss things. That's just how it is. By recording the show you're taking away what makes theater special--that any production-Broadway, off-Broadway, regional, community- is something meant to be experienced in the moment. Something the audience and actors experience together. And if you can't be in that room, well, it happens. We've gotten into a society that demands things right away, when we want it. But that's not how the world works. People are going to miss out on things all the time. Speaking as someone who rarely spends money on things other than lifes necessities and then theater tickets if I have money leftover, I also use discounts, lottery (though it's been a while since I've won one of those). Why are people who live far away entitled to illegally recorded, free productions? Why don't they understand that sometimes you can't always get what you want? I'm not being a snob--it's the harsh truth.
So yeah, I completely agree - and to carry on the flip side of your sports analogy, most people who watch a lot of sports on TV really want to go to a sports game live, and if a team they like is playing near them and they can afford tickets and get to the game they're almost certainly going to go even if they've seen them play on TV a billion times.
It's a very complicated argument, and I'm only mentioning one side of it and I want to clarify that this isn't meant to be the entirety of my argument about bootlegs. But I think the issue of why people watch bootlegs, and whether or not they take away from ticket sales, is an interesting aspect of this debate."