MayAudraBlessYou2 said: "Jarethan said: "Finally, I wonder if Oh! Mary!is going to continue to extend for only short periods, presumably a marketing strategy to keep demand high in the short-term. Itis a strategy that I cannot remember any show employing in the past for a show that I assume is really an open-ended engagement, despite the short-term extensions."
I can tell you that the HOPE of the Oh Mary producers, from the very beginning, wasto run the show through June 2025. But they are only going to do it if they can maintain the "must see" hype that has surrounded the production from the start. Their biggest hurdle will be the winter months, as it is the most likely time for ticket sales and average prices to drop. And this shows strategy has hinged on creating an air of exclusivity, that this particular show is an "event" and tickets are scarce and you simply must drop a ton of money in order to say you were there. If the average ticket price falls to $80 or $90or something during February and March, the whole strategy crumbles and they won't be able to climb back up to their million dollar grosses for the spring. I truly hope they go for it though. It deserves to run an entire year and be a major Tony contender this spring."
Lofty intentions. I find it hard to believe that they will close if it is still making a good profit, but is no longer a ‘hot event.’ I don’t know how many investors they have, but I assume they would have a problem with that. I also assume that a longer run will lead to more productions outside of NYC.
in any event, I am finally seeing it next week and have already begun to pray that I am not disappointed because I have set my expectations too high. I am really looking forward to seeing this more than anything but SB.