JBroadway said: "Well, Hogan, if you wouldn't mind humoring me by answering these questions, I promise I'll remember your responses [you are not among those to whom I was directing my impatience]:
1. How does your comment about the paycheck division indicate one way or another whether the show is doing fine? Or was that meant to be a separate statement? [my point was that when the people who have money at stake are already getting a big chunk of the weekly take, recoupment becomes less meaningful as a focus.]
2. You say the show is doing fine "at any of these imagined nuts" - but how can that be? One of the "imagined nuts" was $1MM, and they just fell below that today, and have been teetering on it for weeks. The other 'Imagined nut" was my (admittedly uninformed) estimate of $900K - wouldn't you agree that that figure would put the show in imminent danger given their pattern of decline? [I'll answer #3 first. I think your $900k is a good midpoint between $800-1000. My guess would be a bit less, and I think they have trimmed it from what it was on opening night, but based on the point I discussed above, I don't think a show is in imminent danger when the folks who would be imperiled are getting big fat checks already. And ditto when they are not folks who will lose a millisecond of sleep if they lose money week to week. I think ATG wants the show to stay, if for no other reason than that the venue has a bad rep and this is changing it. And I think Rowling probably likes having it running and we all know that this capitalization is a drop in the bucket for her.This is not a show with investors that are calling the GM every other day.]
Having said all that, they can't be happy that the play is not the juggernaut they expected. And if it continues to slide, they will likely lose interest in propping it up. Finally, when I said the exact nut does not matter all that much to the analysis, remember that roughly 10% of those grosses are disappearing as fees before they make it to the production, so a $900k nut still looks pretty bad, and $850 doesn't look that much better.
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