haterobics said: "theaterlyfe19 said: "Someone told me they’re worried about Frozen. Given the name, it’s stars, the new casting announced....I doubt it will be closing anytime soon, right?"
Not sure why "someone" being worried would matter, unless they have inside info.
You forgot the most important bit on your list, though. The grosses (aka the thread we're in). If you aren't selling tickets, nothing else matters."
I think many including myself saw the complete rebrand of the show less than a year after opening as a warning sign that it had eaten through most of its advance, as you don't need to rebrand a show if its selling. It's rebrand reminds me of Shrek, which initially tried to sell itself on its own merits, before rebranding and tying itself so closely to the movie 6 months into its run. The problem is the rebrand of Shrek was a sign of desperation, which is why many think Frozen's rebrand is so foreboding. Looking at its grosses though, it seems to be following a similar pattern to Aladdin, which did not come into it's own as a runaway hit until a year into its run. The fact that in the slowest time of the Broadway season Frozen has only fallen below 90% capacity once, is a positive sign. Disney is clearly trying to establish Frozen as a long running hit, which is a tricky task for many juggernauts that often fail to make the transition after the initial buzz has died down. Examples of this include Finding Neverland, the Pippin Revivial, Motown, The Addams Family . We should see if it can successfully make that transition come September, but for now Frozen doesn't look to be going anywhere until at least January 2020.