Mr.Liir said: "Shucked is actually selling pretty well considering, but the average ticket price is a lot lower than, say, Sweeney Todd.
I don't know what Shucked running costs are, but they don't have a huge set to constantly move or big pieces that fly in and out. Their tech is really minimal, and the cast, while not small, is not the size of a Phantom, Wicked, Sweeney, etc. Also, the show is in the Nederlander, which isn't rented, but owned by Jimmy Nederlander, who is also a producer. Mr. Saturday Night sputtered along for longer than anybody thought it would with much smaller audience attendance than Shucked; rent isn't as high and, frankly, I think shows can be cut a break on rent if they're there and the Nederlander name is behind it.
Most shows, the house is mostly full, and people are very enthusiastic. If ticket prices were higher, I don't think people would be talking about how it's struggling. That said, a lot of people still have zero idea of what it's about or who is in it, etc."
Interesting. Based on interviews with the producers it looks like they need to hit 700s to break even. Houses are mostly full but the advance is terrible with a lot of their sales <24hrs (hence the discount). I agree that audiences seem very enthusiastic but many people have no idea/interest in it beforehand which is tough to overcome. That said I would be surprised if it didn't go well into the summer+ regardless of Tony noms/wins.
Updated On: 4/26/23 at 11:50 AM