how do you know it's going well?
have you canvassed the Tony voters to see if they have been swayed by this campaign?
And I thought everyone was saying it WASN'T a marketing campaign.
Make up your minds people!
Regardless of what it is intended to be, that fact it is that it is a cloying and silly idea that was cute for 10 minutes but is now interminable.
....but the world goes 'round