GHOST new playbill cover

This one?

Yes catsny, that's the one.

Hey lady, get up! You're sitting on Brooklyn!

The stock couple is one of the worst marketing ideas ever employed. It arrogantly assumes this show is destined for multiple productions in countless venues, and doesn't require anything but a generic buff boy and a girl who can wear the Levy wig. (Yes, that's Levy's hair but duplicated with a matching wig, per new practice; fascinating that Levy cannot secure a poster, but everyone who plays the role after her must wear HER hair.) If every couple who played the roles were different, the show's character and very nature wouldn't be under siege. This is not a show about the Perons; it's about fictional people. It would nice to imagine African Americans or Latinos in the roles, too, by the way. I've already posted: if the female lead were black, the whole relationship with Oda Mae would be fascinating, and very 2012 rather than the decades old sociopolitical climate the show insists on sustaining. I like the show, but find its narrow view of this couple no help to its campaign. Or likelihood of a long life here or elsewhere.

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Cassie may be sitting on the Brooklyn Bridge, but look what he's sitting on.

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"Cassie may be sitting on the Brooklyn Bridge, but look what he's sitting on."

And they got a bare bum on the video in the show. Way to bring in tourists!!

I'm sorry, but the blurring effect on "Ghost" drives me nuts every time I see it.

All I read is "HO The Musical"

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Updated On: 6/28/12 at 10:38 AM

Other than the skyscraper lodged in his rectum, I like it.

And it certainly explains why it's been so humid in Brooklyn lately.

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Updated On: 6/28/12 at 12:05 PM

Actually they're models. The girl with Caissie's hair is Lauren Varnham, who is in WWRY in London. I've forgotten the guys name, but he's just a random model.

I don't know how it works on Broadway, but in London actors featured on the posters get paid for as long as they are used. I always assumed this played a part in choosing to use randoms who would get only a single payment for the shoot. Obviously something changed, and someone realised this image was crap, since they've now switched back to Caissie and Richard in London too.

Updated On: 6/28/12 at 01:55 PM

I know someone connected with the show who said it's entirely strategic on the part of the producers, anticipating a worldwide chain of productions, but whatever, it hasn't helped the show's cause much. I still hold to the idea that personalizing the characters with every casting decision -- letting them have their own hair, not Levy's, for example -- would help, not hurt. I like the show a lot, including the maligned score, but I think the overuse of things like models for actors creates a sense of a generic entertainment. If Sam and Molly are sold as real people who look like the actors playing them, then we won't be accused of humming the special effects. Just my two cents. I'd go way in the other direction now, and actually make this current cast specific, hot, compelling reason to go. This push of poster art suggests a sound and light show, i.e. the Vegas edition of GHOST on Broadway. Do Broadway well, and let Vegas come later. Again, they didn't ask me.

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Updated On: 6/28/12 at 03:50 PM

They've started using the new Playbill image on the London posters too.