HAIRSPRAY at the Box Office...- Page 2

[yankees1253]

Posted: 7/17/07 at 1:12am

i work at a movie theatre....today i was working and tons of people were still seeing harry potter and they will be for next 3-4 weeks.
they advertised for this movie so much. we have like 4 posters hanging and even a big hairspray can. I brought the cd off of itunes and its not even close to the obcr recording. the movie is 1 hr 47 mins.
my bet 25 million in the first week. plus transformers is still selling.

[FOAnatic]

Posted: 7/17/07 at 1:14am

My youth group has 6 adults and they are taking 20+ teens and about 10+ pre-teen girls/guys to see it on Friday. That may bring in some money because its $7 bucks a ticket.

LOL. Oh yeah. That's gonna push the movie RIGHT over the edge.

[jacobsnchz14]

Posted: 7/17/07 at 1:32am

LOL. I wish!

[Paulyd]

Posted: 7/17/07 at 1:42am

Bigger than Harry Potter? Not a chance, but here in the UK the marketing machine has gone crazy. Three weeks ago you wouldnt have known that this film was being released and then all of a sudden you had TV trails, billboards, bus sides, bus shelters and quads were all over the place.

A friend of mines who works for one of my rivals 'Entertainment Distribution' is involved in the marketing campaign and they are extremely happy with the films exposure in the UK.

Very cleverly the film hasnt been sold as an all out musical. It's probably quite hard for us to believe, but not many people know that this is based on the Broadway show and is a full musical, so that should be interesting to see the general publics reaction

It really only has week to really prove itself as The Simpsons opens a week later. Although they may be for different audiences, it's all about screen space and if Hairspray gets knocked down to smaller and fewer screens that will means smaller box office returns.

Good luck to everyone involved.

[MyNY2008]

Posted: 7/17/07 at 2:24am

I don't know about this one....itll probably be good in New York and LA and big cities and stuff, but I think that might be it. I want it to do well too.

Posted: 7/17/07 at 10:27am

I don't think it'll gross as much as Dreamgirls or Chicago, but I think it'll make more than Rent, The Producers, and Phantom did

[me2]

Posted: 7/17/07 at 8:18pm

Look for how people turned out for Martin Lawrence in a dress, Eddie Murphy, and Tyler Perry. I can't believe John Travolta wouldn't do better than Tyler Perry.
Broadway Blog: 50 Amazing Broadway Performers in 50 Weekdays

[finebydesign]

Posted: 7/17/07 at 9:05pm

I think it is a sleeper and that is very exciting. It would be nice for a Christmas re-release as well. It is so exciting this really could give a greenlight for future musicals.

It is up against Harry Potter in it's second week AND the Harry Potter book. Most kids will be preoccupied this weekend. If this can stay in the top 10 till labor day that would be awesome.

[WiCkEDrOcKS]

Posted: 7/18/07 at 12:13am

I think it will open with around $30 million on opening weekend; possibly more...it's getting immense attention and exposure (T.V. spots are everywhere, it's 'Hairspray' week on Regis and Kelly and Today, there is a huge truck driving around NYC with a screen on the side of it playing the trailer with volume blasting...an interesting marketing tool, posters and billboards are all over and everyone that I've talked to--even non-musical-fans, want to see it).

I think it will end up making $100 million or so...maybe a little less considering 'Dreamgirls' made $103 million and was hyped up even more than Hairspray...but the failure to snab a Best Picture Oscar nomination DID hurt it's B.O...we'll see...

[LoringsGuy]

Posted: 7/18/07 at 12:24am

HAIRSPRAY will appeal to a broader market than DREAMGIRLS--the fact that we've been hearing a lot of comments about "my friends who normally don't like musicals want to see it" says a lot. And don't forget that a lot of the tween girls who make up a large chunk of this film's audience will probably go back multiple times.

[Mrs.LinkLarkin2]

Posted: 7/18/07 at 12:29am

I think it might not be a huge BOOM, like something like Spiderman, but I see it being a clut movie. i think it's going to be in theaters for a long time making a steady amount of money every week. I see people telling others to see it and some seeing it multiple times a la Big Fat Greek Wedding (although of course that started out really low).

[JRybka]

Posted: 7/18/07 at 9:24am

I think it will do well-- very well...

You have Zac Efram who is only in the biggest Television Movie of the last five years (if not longer) -- High School Musical

Amanda Bynes is also the whole DISNEY demographic and she can proove that she can do well with comedies. (She's the Man)

John Travolta who was able to help make a piece of crap like Wild Hogs into gold (and his first musical since Grease...Okay you may saya, Staying Alive or something but he did not sing in it...)

And then you have the black contingent w/ Queen Latifah who has also prooven to be a box office powerhouse.

And do not forget that at one time Michelle Pfiffer was one of the most famous actress (and still is considering she has not done a movie in over five years)....

I think this movie actually will defy demographics.

In the line for the free showing there were everyone from tweens to elderly people --

I think it will do better then expected.

Posted: 7/18/07 at 12:56pm

I hope.

[HeidiL87]

Posted: 7/18/07 at 2:33pm

I'm not a teen. {I only wish I were } but I plan on seeing this movie multiple times. I saw it Monday night and I have plans to see it again at the first showing on Friday and again on Sunday. Its wonderful. It makes my VERY happy and I like to be happy so I'm sure I'll be seeing it a few more times after that.

[Parks]

Posted: 7/26/07 at 9:23pm

$40 million so far! Awesome! Anyone know what the budget for the movie was? I'm glad it's done well so far--and hopefully it'll continue to do very well! Audiences seem to love it :).

[Parks]

Posted: 7/27/07 at 3:45am

Bump?

[BroadwayEnthusiast2]

Posted: 7/27/07 at 12:37pm

75 million, so they need to make at least 150 million.

[Parks]

Posted: 7/27/07 at 1:02pm

Why atleast 150 million?

[LoringsGuy]

Posted: 7/27/07 at 2:31pm

Typically, a movie needs to make back twice it's budget to recoup advertising and distribution costs that aren't factored into the regular production budget.

[madbrian]

Posted: 7/27/07 at 2:36pm

But does it needs to take all that in at the box office? How do you factor in revenue from DVDs, CDs, t-shirts, etc.?

[LoringsGuy]

Posted: 7/27/07 at 2:42pm

Not sure about certain merchandise, but I believe DVD sales go directly toward the final gross.

[songanddanceman2]

Posted: 7/27/07 at 2:47pm

They dont have to make double the amount back only very few films do , they normally have to make about 25 percent back.

DVD sales are not added to say Box Office Mojo total.

[DottieD'Luscia]

Posted: 7/27/07 at 3:04pm

Updated On: 7/27/07 at 03:04 PM

[Christy323]

Posted: 7/27/07 at 3:18pm

Marc Shaiman also said in his Q&A thread that they spent around $75 million on publicity and other related things, so the movie does indeed need to make $150 million.

[Parks]

Posted: 7/27/07 at 3:47pm

That does make sense--they've spent a hell of a lot of money on advertising, I'm sure.

I'm confused--my local paper says it made something like 28 million, while the BWW article said 40. Any idea why?

Hopefully it'll do better this weekend since Harry Potter is done. :)