HOLLER Ad Campaign: "Critics are scared of this show. They should be."
HOLLER Ad Campaign: "Critics are scared of this show. They should be."
jacobsnchz14
Broadway Legend Joined: 12/13/06
#2HOLLER Ad Campaign:
Posted: 7/2/14 at 6:54pmBold. Didn't most critics applaud the concept but just have an issue with how it was carried out?
"Oh look at the time, three more intelligent plays just closed and THE ADDAMS FAMILY made another million dollars" -Jackie Hoffman, Broadway.com Audience Awards
#2HOLLER Ad Campaign:
Posted: 7/2/14 at 7:02pmthis sounds more like 'our show is bad so we're already invalidating the critic's opinions/reviews'.
#3HOLLER Ad Campaign:
Posted: 7/2/14 at 7:04pmVery strange tagline. At least they're finally launching a promotional campaign! It does seem a little late however, and not the best approach.
Keeping BroadwayWorld Illustrated
FishermanBob
Broadway Legend Joined: 7/9/12
#4HOLLER Ad Campaign:
Posted: 7/2/14 at 8:18pm
"Very strange tagline"
Not strange at all. Presenting something as forbidden or something others are scared to see is one of the oldest advertising tricks in the book. Others are scared to see it but you're not scared of anything are you?
Broadwaystar2
Broadway Star Joined: 9/4/13
#5HOLLER Ad Campaign:
Posted: 7/2/14 at 8:19pmI have to give it to them. They are going all out lately with the promotion of the show! New ads, commercials, tv appearances.
CurtainPullDowner
Broadway Legend Joined: 11/4/04
#7HOLLER Ad Campaign:
Posted: 7/2/14 at 8:44pmNow it sounds like a revenge thriller.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
#8HOLLER Ad Campaign:
Posted: 7/2/14 at 9:53pmI meant strange in that it doesn't really match what is actually happening. I understand the thinking behind it.
Keeping BroadwayWorld Illustrated
RippedMan
Broadway Legend Joined: 8/14/05
#9HOLLER Ad Campaign:
Posted: 7/2/14 at 11:24pmI think it looks great, and I love the poster design. It def. looks hip and fresh, especially for a Broadway musical. The only thing I find concerning is the use of the word "musical." I think that might turn off a lot of their core audience. They should have described it in a different way.
ivandixon2
Understudy Joined: 9/8/13
#10HOLLER Ad Campaign:
Posted: 7/2/14 at 11:54pmIf you compare seat avails for specific performances before and after the ad campaign started, they have had no affect on sales at all.
VotePeron
Broadway Legend Joined: 5/2/13
#11HOLLER Ad Campaign:
Posted: 7/3/14 at 12:04amI've been reading through the FB post comments, and a lot of people seem to be wishing it was touring. Do you guys think this would work better on the road? I sure do.
Brick
Broadway Legend Joined: 11/21/06
#12HOLLER Ad Campaign:
Posted: 7/3/14 at 1:40amIt's not usual to attempt to embrace bad reviews, especially when it's intended to be groundbreaking material. As noted, it is interesting considering the critics weren't nasty to it, and even applauded an effort to bring rap to Broadway, but took issue with much of its execution.
RippedMan
Broadway Legend Joined: 8/14/05
#13HOLLER Ad Campaign:
Posted: 7/3/14 at 1:42amIt was just a rushed project. It should have done an out of town tryout in Chicago or Detroit.
dramamama611
Broadway Legend Joined: 12/4/07
#14HOLLER Ad Campaign:
Posted: 7/3/14 at 6:58amYou have to give them credit for hanging in there!
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
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