It reminds me of Look Back in Anger, when a woman was paid to go onstage and slap an actor in the face in the middle of a performance. It caused the play to sell out for weeks when it was in danger of closing.
I witnessed this last Thursday! The guy literally jumped on the stage right in front of me. The ushers noticed him jumping on the stage and they were flashing their flashlights on him while he was jumping on the stage.
Yes, this happened before the show started. He was sitting 5th or 6th row on the right side and the "outlet" was on the left side of the stage.
I doubt HTG even cares at this point. The free press they are getting from this occurrence is unreal. Between this and OTT people are talking about Broadway for sure!
"Noel [Coward] and I were in Paris once. Adjoining rooms, of course. One night, I felt mischievous, so I knocked on Noel's door, and he asked, 'Who is it?' I lowered my voice and said 'Hotel detective. Have you got a gentleman in your room?' He answered, 'Just a minute, I'll ask him.'" (Beatrice Lillie)
Hey, it worked, this is getting some national attention especially since the video surfaced. One of the lead producers put out a statement saying that the show is doing very well financially, and will most likely recoup, so this might've been more of a media stunt.
That's an interesting theory. If so, it worked very well.
I agree, I think it was a publicity stunt. If not, a stupid guy who did on "Dare." Even a tourist who rarely goes to see a theatre knows that going up to a stage is no-no. Plus, would a normal tourist choose "this show", when there are many others to see with a discount? Congrats HTG, your PR strategy has been successful.
I'm not saying it wasn't a publicity stunt (it very well could have been). However, after speaking with a friend of mine who is an usher there, if it was in fact a stunt, they certainly didn't alert the house staff of the Booth Theater prior to it occurring.
It wasn't a publicity stunt, but the reaction from the production highlights what this production has done well since day one: it has a fabulous marketing strategy. They're just using it to the best of their advantage and folding it into the tongue-in-cheek PR strategy they've used since the beginning.
"Right. It just reeks of a PR stunt. A good one, but still..."
If so, whoever's behind this campaign picked the right person to upload it to YouTube (and film it, if it's the same person). The rest of the videos don't seem to have any connection to a theatrical PR firm, and this person doesn't use the handle "garruba1" anywhere else.
"This thread reads like a series of White House memos." — Mister Matt
I thought this was fake but I have been persuaded that it was not.
However, the publicity has portrayed the perpetrator as a deluded cellphone addict. He was not. He did it on a dare from some equally assholish friends and/or family members.
Hand To God's marketing team is genius & this was definitely a clever publicly stunt to boost sales or at least get more exposure to the public & its working
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I was also at this performance and it was definitely not a publicity stunt. I was sitting in front of the guy's seat who jumped on the stage. He was there with what I assume were his similarly aged brothers and mother. I'm assuming they were the ones who were filming him do it based on the camera angle. The ushers came over to their group after they yelled at him and asked him to leave. Their mother stood up and said "Please, please, he's my son don't make us leave." After she pleaded some more, the usher said, "If it happens again I'm calling the police." Then when the usher left, they all laughed. Based on the comments they made during the show their mother made them come to the theater that night and they thought it was hilarious that he got into trouble....
The whole thing made me feel crazy!
Fun fact...Julia Stiles was also in the audience that night.