How is business for touring shows these days?

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How is business for touring shows these days?

Posted: 9/7/21 at 12:59pm

I am curious as to what kind of attendance the few touring shows that are out there are getting? I am considering revisiting Hamilton in Los Angeles and from just looking at the ticketmaster interactive seating charts.. it looks like the show is playing to empty houses. Is this just in Los Angeles? Or are audiences just not ready?

Also curious as to audience experience outside of New York. Are people wearing their masks? Is the audience cooperating with local rules?

HUSSY POWER! ------ HUSSY POWER!

Updated On: 9/7/21 at 12:59 PM

How is business for touring shows these days?

Posted: 9/7/21 at 1:07pm

Hamilton is finally coming to Jacksonville for the first time at the end of September, after canceling twice. It is not an empty house, but far from being sold out. I really think they underestimated what the Jacksonville audience was willing to pay. There are some lower prices in second orchestra (in comparison) but prices are really high.

How is business for touring shows these days?

Posted: 9/7/21 at 1:55pm

I’ve also considered seeing Hamilton when it comes to Philly. But similarly, the theatre it’s going to was pretty much empty minus the orch seats. That was a few weeks ago when I checked. It could have sold better by now. Ticket prices range from nose bleed partial view cheap to $399-$499. If I wanted to spend that much on Hamilton, I’d rather take the train, spend a day in NYC and seeing it there if I’m going to spend upwards of $500 for an afternoon.

Im waiting for Hershey Theatre’s official announcement. I’m hoping to see a few shows there but it’s not looking good based on what they have listed already. I’ve either seen or have no interest so hopefully more are added to the lineup. Official announcement coming any day now (was told mid-September when I called)

How is business for touring shows these days?

Posted: 9/7/21 at 2:30pm

I absolutely cannot imagine seeing Hamilton at the Academy of Music. It’s just too damned big and yea, I wasn’t willing to pay $400 for the seats I normally get.

Really wish they would have went back to the criminally underused Forrest.

How is business for touring shows these days?

Posted: 9/7/21 at 2:53pm

Wow yea. You ain't kidding.

I wonder if it's a combination of pandemic, inflated pricing, and cratering interest in the show itself. Hamitlon seems to have aged about 20 years in the last 6 years.

Jesus saves. I spend.

How is business for touring shows these days?

Posted: 9/7/21 at 3:29pm

Hamilton is also (re)opening ASU Gammage in Tempe, Arizona. While sales are pretty solid for the first 2 weeks, weeks 3-5 has pretty abysmal sales. I don't think that Hamilton (or maybe any show) is going to be able to sell out more than 2, maybe 3, weeks in major markets anymore. Broadway in Chicago has cut back most of their engagements to be 2 weeks for the upcoming season instead of 3.

"There’s nothing quite like the power and the passion of Broadway music. "

How is business for touring shows these days?

Posted: 9/7/21 at 6:01pm

I was just checking HAMILTON tickets for next Saturday night at the Pantages in Los Angeles. Hundreds of tickets left...but the Pantages is huge (seats over 2,700). There are 7 great seats listed in the 4th Row Center Orchestra at the regular price of $189. There are many, many more tickets in this section...all at regular prices.

Of course there are resale seats available...all priced much higher than regular pricing...and ALL in worse locations. I'm seeing a resale seat for $392 right next to a seat selling for the regular price of $189.

Resellers...that ship has sailed for now. Tonight's performance looks to have more unsold tickets than sold tickets.

Updated On: 9/7/21 at 06:01 PM

How is business for touring shows these days?

Posted: 9/7/21 at 6:31pm

They must be bleeding money.

How is business for touring shows these days?

Posted: 9/7/21 at 6:32pm

Double post

Updated On: 9/7/21 at 06:32 PM

#10

How is business for touring shows these days?

Posted: 9/7/21 at 9:22pm

I work in subscriptions in Philly and we've been selling pretty well all things considered. Hamilton coming back and being the first show back was a big deal to a lot of people, plus giving people the option to "swap" shows from the subscription for an add on show has made patrons pretty happy. The people I've spoken with have all been excited to come back and mention being vaccinated and willing to wear a mask. There's been some push back from anti-vaxxers with the vaccination policy, but most people are just excited to be coming back.

"Anybody that goes to the theater, I think we’re all misfits, so we ended up on stage or in the audience.” --- Patti LuPone.

Updated On: 9/7/21 at 09:22 PM

#11

How is business for touring shows these days?

Posted: 9/7/21 at 9:25pm

Alexander Lamar said: "Really wish they would have went back to the criminally underused Forrest."

I have so many patrons complain about the Forrest all the time, but it really is up to the show and the producers generally where shows play. The Forrest is co-owned by the Shuberts and The Kimmel Center, so generally the Shuberts decide where their big hits go.

Some recent shows like Hamilton, Book of Mormon, and Kinky Boots all made stops at the Forrest during their first (and second run in the case of Mormon) before moving to the Academy of Music in their return engagements.

"Anybody that goes to the theater, I think we’re all misfits, so we ended up on stage or in the audience.” --- Patti LuPone.

Updated On: 9/7/21 at 09:25 PM

#12

How is business for touring shows these days?

Posted: 9/7/21 at 9:33pm

ClumsyDude15 said: "Alexander Lamar said: "Really wish they would have went back to the criminally underused Forrest."

I have so many patrons complain about the Forrest all the time."

wow, what is the nature of the complaints? My first time in the Forrest was for the 1NT of Avenue Q and I’ve loved it ever since. As long as I never have to go back into the Merriam, I’ll live

#13

How is business for touring shows these days?

Posted: 9/7/21 at 9:38pm

Alexander Lamar said: "ClumsyDude15 said: "Alexander Lamar said: "Really wish they would have went back to the criminally underused Forrest."

I have so many patrons complain about the Forrest all the time."

wow, what is the nature of the complaints? My first time in the Forrest was for the 1NT of Avenue Q and I’ve loved it ever since. As long as I never have to go back into the Merriam, I’ll live"

It varies. Sometimes it's people who have "really good seats" at the Academy of Music and hate their seats at the Forrest. The Forrest isn't super accessible, so that comes up fairly often too.

I really like the Forrest as long as I'm on the orchestra because the mezzanine can be a bit tight. I've seen a lot there over the years.

I completely agree with you about the Merriam. It's just in serious need of a revamp.

"Anybody that goes to the theater, I think we’re all misfits, so we ended up on stage or in the audience.” --- Patti LuPone.

Updated On: 9/7/21 at 09:38 PM

#14

How is business for touring shows these days?

Posted: 9/7/21 at 10:09pm

ClumsyDude15 said: "I work in subscriptions in Philly and we've been selling pretty well all things considered. Hamilton coming back and being the first show back was a big deal to a lot of people, plus giving people the option to "swap" shows from the subscription for an add on show has made patrons pretty happy. The people I've spoken with have all been excited to come back and mention being vaccinated and willing to wear a mask. There's been some push back from anti-vaxxers with the vaccination policy, but most people are just excited to be coming back.

"

I am very glad to read this. It sounds encouraging. I believe the Los Angeles engagement of Hamilton is a sit down? I am not sure. They just have so much availability. And the tickets prices with their dynamic pricing are at its lowest.
I am also conserned with audience behavior and safety. I have read some mixed things from friends on social media. And our local critic wrote about sitting near someone not wearing a mask in his review. The kind of *h*t that would distract me and ruin the night for me. I am hoping that by now the staff is more used to dealing with these things.

https://www.latimes.com/entertainment-arts/story/2021-08-27/hamilton-hollywood-pantages-covid-delta

HUSSY POWER! ------ HUSSY POWER!

#15

How is business for touring shows these days?

Posted: 9/8/21 at 1:23am

Since most tours (save for megahits) only spend a few weeks in each market, and rely mainly on the local market and regional tourism, I suspect they'll have an easier time...once prices come down. Local tour presenters won't be as arrogant with the pricing as Broadway producers (who seem to operate on the pre-pandemic assumptions about the market).

#16

How is business for touring shows these days?

Posted: 9/8/21 at 3:32am

According to upstate friends, I do know, as an example of the secondary city smaller one or two night tours such as Broadway in Utica, they are doing really poorly booking-wise..

#17

How is business for touring shows these days?

Posted: 9/8/21 at 4:21am

I do wonder why that is since NYC seems to be doing fine? But it will be a struggle for awhile. Curious about tours like Pretty Woman or Tootsie and how they are selling.

#18

How is business for touring shows these days?

Posted: 9/8/21 at 8:06am

Hey ClumsyDude, would you know when Hadestown single tickets go on sale? Family wants to see the show but every time I check it looks like tickets available only by subscription. I’m thinking about doing one but I keep going back and forth about it.

#19

How is business for touring shows these days?

Posted: 9/8/21 at 9:45am

bway0 said: "Hey ClumsyDude, would you know when Hadestown single tickets go on sale? Family wants to see the show but every time I check it looks like tickets available only by subscription. I’m thinking about doing one but I keep going back and forth about it."

There's no date for Hadestown, but I know there's a big open house event on September 18th, so keep an eye out as that gets closer. You can also sign up for the email list. :)

"Anybody that goes to the theater, I think we’re all misfits, so we ended up on stage or in the audience.” --- Patti LuPone.

#20

How is business for touring shows these days?

Posted: 9/8/21 at 9:59am

ClumsyDude15 said: "bway0 said: "Hey ClumsyDude, would you know when Hadestown single tickets go on sale? Family wants to see the show but every time I check it looks like tickets available only by subscription. I’m thinking about doing one but I keep going back and forth about it."

There's no date for Hadestown, but I know there's a big open house event on September 18th, so keep an eye out as that gets closer. You can also sign up for the email list. :)

"

You’re the best! Thanks! I think I’m on the email list but will check!

#21

How is business for touring shows these days?

Posted: 9/8/21 at 11:09am

RippedMan said: "I do wonder why that is since NYC seems to be doing fine? But it will be a struggle for awhile. Curious about tours like Pretty Woman or Tootsie and how they are selling."

Been wanting to purchase a Tootsie ticket for Orlando for some time. The show is in first week in November. Tickets only open to subscriber. I have spoke to them on more than one occasion when tickets are going on sell. Received a different answer each time. I guess they are confident in their subscriber sales to fill the venue.

#22

How is business for touring shows these days?

Posted: 9/8/21 at 11:19am

ArtMan - Every city is different, but I'm sure the tickets will go on sale to the general public at some point. Subscriptions are generally top priority, then it moves to single tickets at least that's how it's been in my experience. I'm sure they'll be on sale some time in the near future.

"Anybody that goes to the theater, I think we’re all misfits, so we ended up on stage or in the audience.” --- Patti LuPone.

#23

How is business for touring shows these days?

Posted: 9/9/21 at 11:31am

There are a few $20 third row center orchestra seats thru stubhub for tonight. I thought at first I was reading it wrong.

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