IT SHOULDA BEEN YOU Marketing Issue (SPOILERS Inside)

I'm not sure if this has been discussed elsewhere on the board but I was wondering if the twist of the show poses a marketing problem. I'm guessing they want to keep it a secret that it's actually about two gay couples getting married but does that mean you can't market it as a gay show?

Since June is Pride month you'd think the show would be doing a lot of focus on that aspect but I haven't seen anything. Honestly I don't see the show being advertised at all but that's a whole other story.

Can someone give me a detailed version of the spoilers? I doubt I'll ever see this show.

You answered your own question: it's a twist, not much of a twist if you advertise it.

Maybe they could just steal the 'mix-ups, mayhem and a gay wedding!' tagline.

They are not making money (although they are not losing at the level of the big losers this season) but the landlord can have the theatre whenever they want it as they are clearly below the stop clause. I'm not sure why these producers need that incentive to stop losing money but I guess they are having fun. There are at least 2 billionaires among the producers so no need to lose sleep.

Not sure if this is coincidental timing, or a marketing team keeping tabs on discussions, but they tweeted this ad tonight:

https://twitter.com/ShouldaBeenYou/status/613105030351097856

Agree, this show was all around fun and will live on in regional theatre. They'll eat it up in middle America. I can see why the the critics didn't like it though... (spoiler alert) if the lead character sings an I want song about NOT wanting to get married... and then decides to get married in the last second... she could have easily said "um... why don't we start with dinner?" and everyone would have loved it. They could have also said it was a "4 way marriage" and that would have really freaked people out. lol. There are very few taboos left. Overall though the music was fantastic and the cast is fantastic! I don't think they should advertise it as a gay musical.

My girlfriend and I were actually just talking last week about what a shame it is that they aren’t able to really tell what the show is about without giving away the twist.

Before I read what the twist was, I had gotten the impression from the advertising that this was another overdone story about an ex trying to stop a wedding. When I found out the actual storyline, it piqued my interest much more than when I didn’t know what it was actually about. Not just for the “gay factor,” but knowing that it has something a little different to the storyline than I previously thought.

Not to say that makes the quality of the show any better (I can’t say either way – I haven’t seen it), but it at least has a little something more going for it than what I think the advertising allows.