I think jukebox musicals are a high wire act, since you are using hit/known songs typically, so it puts a lot of pressure on the book/tone to carry it off properly. I though Mamma Mia/Rock of Ages found that balance well... with MM shoehorning ABBA songs into unexpected places on a flimsy story that was really campy and fun. Rock of Ages, similarly, never took itself seriously, but also found a throughline that the songs were able to hang on with a campy tone that winked knowingly at its ridiculousness while still getting you pulled into both shows.
But nailing down that story, finding the tone, and presenting the songs in a way that both honor the original and serve the piece is tricky, which is why many fail.
I think of them differently from the Priscillas, Motowns, and Beautifuls, though, which are either based on movies with a specific throughline or use history as their throughline. History is OK, but at the same time, it makes it harder to get an audience emotionally invested. Beautiful works because Jessie is just so good, but the story isn't very interesting or surprising. I think less than heavenly casting in such cases can just as easily kill the show. And, I never wanted to see Motown, since I've been on cruise ships before, and tend to not seek that sort of thing whilest on land.
That said, they do come with a built-in audience... but word of mouth will sour a bad jukebox musical no matter how much people like the songs.
As far as oddball choices for a jukebox musical, I think there is a lot of storytelling AND a lot of room for reinterpretation in the Counting Crows catalog.
Updated On: 2/3/15 at 03:58 PM