KIMBERLY AKIMBO to Broadway this Fall!- Page 5

[VintageSnarker]

Posted: 6/11/22 at 4:30pm

I can certainly see why they would have moved away from the original imagery. It's a little sterile and it feels like the art for those plays that (hopefully) don't spend a lot on marketing. But the hourglass and the fallen tile communicate so much more than the new logo which yes, does feel like it evokes Pride if you don't know what it's referencing. Tricking the audience is fine but given the language, familial drama, and the fact that only two ensemble characters are gay, I could see audience members being disappointed if they went in not knowing what the show was about. I think there was a middle ground where they could have illustrated the original hourglass and scrabble tiles. 

[ErmengardeStopSniveling]

Posted: 6/29/22 at 2:08pm

Artwork looks a little better in this context.

[OhHiii]

Posted: 7/9/22 at 4:02pm

ErmengardeStopSniveling said: "Artwork looks a little better in this context."

err…question for the group…how many joints does one typically have in one’s thumb? Because…well just look closely. 
 

 

[Melissa25]

Posted: 7/10/22 at 12:56pm

I missed the extra thumb joint.  This is a double yikes compared to the Great Adventure rainbow.

Oh well. My triple jointed fingers are crossed that Vicky gets a Tony nom.

[RippedMan]

Posted: 7/10/22 at 2:54pm

Yeah I actually like it in that context. Like an older woman trying to play young perfectly depicts the show.

[OhHiii]

Posted: 7/14/22 at 8:32am

RippedMan said: "Yeah I actually like it in that context. Like an older woman trying to play young perfectly depicts the show."

Alas, Victoria Clark won't be standing by every ad to give the artwork context.