Haven’t seen the musical but I know the play.
I like the new logo. It’s bright, marketable and merchandise-friendly, and looks nothing like other things currently on Broadway. The scrabble logo, while certainly thematically important, is drab and univiting by comparison- and also reads more like a show about a spelling bee or something.
The show is gonna need help to get people in to see it, and a colorful, fun logo helps. Just ask Fun Home.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."