I’m surprised the recent revival didn’t do better than it did. It seemed, on paper, like a smart model: it had star power, extremely low capitalization, and a very low running cost (albeit offset somewhat by the high paychecks of the 2 actors), plus a schedule that encouraged repeat visits for audiences (I was lucky enough to see it with Burnett, and I was seriously considering going back to see Angelica Huston, and possibly others)
It seems like it wouldn’t have to sell like gangbusters to do well, and under the right circumstances it very well COULD have sold like gangbusters.
I guess it was hindered by the poor initial reception and reviews. People seemed to enjoy the show much more once Burnett replaced Mia Farrow, but by then it might have been too late. Was the house too big too, maybe? Maybe a bad marketing campaign?
I’d think one of the biggest challenges of a model like this would be having to constantly be seeking and scheduling starry talent, but that wasn’t even the problem for them, as they closed long before most of the pairs even had a chance to perform.