"It's been interesting seeing the numbers over the past year or so since it moved to the Broadhurst. One would think that moving to a smaller house would result in more full houses, but instead was way up and down through the year.
It appears that, although it's a well-known title, it really benefitted by the big marquee on Broadway and when it moved to the less-obvious Broadhurst, it dropped off many tourists' radar."
It wasn't doing great at the Winter Garden before it moved but youre right that the move didn't really benefit the show at all.