As someone else said, this was clearly a result of a press release, using whatever they could to get their show coverage.
I agree it’s a little annoying. It’s not TECHNICALLY disingenuous, but announcing something like this that happens for most Broadway shows feels a little sneaky. True, not every show gets it, but most do, and it’s not noteworthy when it happens. It comes across like a PR stunt that subtly exploits the general public’s lack of knowledge about how TOFT works. Whenever these announcements come out, there’s always a flurry on social media of people excitedly thinking that the show is being filmed for general release. Especially because filmed productions are such a hot topic in the theatre community right now.
But I guess at the end of the day, it’s probably not worth getting angry about. The show is probably struggling financially - if they can get more coverage this way, while also helping to spread the word about the TOFT archive, no real harm done.
BTW, has TOFT re-opened yet?