Once breaks $1 million this week

Adrian Bryan-Brown ?@Bubbles2828
Once in a Million! @OnceMusical joins Million Dollar Club on Broadway grossing $1,008,136 this week.

Sure, when you raise ticket prices.

"Great for them!"

Yes, by all means. Let's cheer them on for raking in more dough at the public's expense. Go, team!

Only you would post something like that.

---

Well they are trying to make money while they can. It's economics. People need to get over it.

I mean. It's more than just raising the prices. It's impressive when people will buy them at the price.

---

Personally, I'd rather them raise prices now to help recoup quicker in hopes of it running longer. I was there last night and there were a few random black chairs in the isles people were sitting in.

congrats and very happy for this show!! I see them bringing in $1 million a week throughout the summer.

---

That still nearly $200,000 less than their maximum possible gross so i think they will likly be lowering their prices back to the $130 come fall and or offering a dicount

Great gross though and congrats to Once and Newsies for not being on TKTS at all this week, but that also means Newsies still outgrossed Once despite its tickets costing less and having a maximum gross $100,000 less than Once.

How will lowering their prices help them get their maximum possible gross?

---

They are a for-profit production. Their goal isn't to get the public to see theatre, like say, the PUBLIC theater.

We can talk all about the merits of government-supported, public theatre, which is much more common in the UK and other countries and I happen to think it's phenomenal, but this is not a "public" show.

The show does offer rush for EVERY performance and SRO so it's not like it's impossible to get an affordable ticket if you're really dedicated to it. The ability to raise ticket prices and make profit are the reasons we have private theatre. If the government won't be sponsoring the arts (and it seems like that's becoming even less common,) we have few alternatives other than to accept and enjoy private theatre.

---

si sorry got my macro/micro confuse but same conceptish since we all know bway prices are approaching that tipping point

"The only show to raise prices" THIS YEAR. They were, after all the biggest winner of the night.

And so WHAT if they lower prices again in the fall? If they can get it now, good for them.

---

We should have to post sarcasm in a different color so we can see it, since we can't always hear it!

But actually, I was refering to all the holier-than-thou crap. Like they don't have the right to raise their prices. (And BDN's need to try to prove that Newsies is so much more "noble" a show)

---