GiantsInTheSky2 said: "This seems like a show that should be playing as much TV performances as possible, but they’re choosing to spend their money on a cast recording. It would have had a whole special episode if Rosie’s talk show was still on."
The press agents can pitch it as much as they like, it's up to the producers of those talkshows to book the shows they want to showcase. They could do multiple talkshow performances for the cost of a cast album, since they don't pay the talkshow for that exposure, it's just a matter of talent/rehearsals/transportation. When a show gets awful reviews and when there are so many other, worthier Broadway shows to spotlight, you're up you-know-what's creek. It's nobody's job to be charitable to a flailing show at any media outlet. (There's also the issue that this show is repped by The Press Room, whose only other major client is Hamilton, which has already been covered to death and doesn't do TV performances, so there's very little for them to leverage.)
A TV performance on a morning show doesn't move the needle all that substantially nowadays when you don't have famous people involved or existing buzz to stoke. Plenty of shows that Rosie spotlighted still flopped, same with Whoopi on The View.
The show is, simply, a bomb, and there's barely anything that could be done to change that at this point. Had the Tony noms come out yesterday, we probably would have received a closing announcement today or yesterday.
Updated On: 5/4/22 at 03:17 PM