If they keep it where it is, it is not going to make a dime.
Riedel said in a previous column that the show cost at least $1,000,000 to mount, and in order to make money, they were planning on transferring to Broadway, given that it received promising reviews.
Not to mention, has any show that played 37 Arts ever made a dime?
"Winning a Tony this year is like winning Best Attendance in third grade: no one will care but the winner and their mom."
-Kad
"I have also met him in person, and I find him to be quite funny actually. Arrogant and often misinformed, but still funny."
-bjh2114 (on Michael Riedel)