CJ14 said: "3 things
pandemic - guessing the typical WSS audience member is more concerned about protecting themselves than the typical Spider-Man audience member
WSS opened earlier than most “holiday” movies - ie before most people have time off work or school
10 million in a weekend is a lot of money. Why does every movie have to make 100 million in 3 days? This narrative harms all movies. Maybe the budget was too high and therefore the expectation. Maybe a million people venturing out to the theatre during a pandemic to see a 60 year old musical remake is exactly what should’ve been expected."
No, ten million is not a lot of money. It's a lot to you because you can work your entire lifetime and not see that kind of cash, but for a big Spielberg movie it's a disappointing opening weekend. You can try to spin it any way you like, but it doesn't change the facts. This weekend will likely see even lower returns from the domestic box office, unless the positive word of mouth generates a miracle (which happens, but rarely). This film is, unfortunately, a beautifully made, well crafted box office flop. The hope now is that the foreign box office can at least generate enough income to break even, but don't forget, the hundred million production budget does not include the likely hundred million advertising budget, which will likely not be recouped at all.