I don't think it was marketed particularly well in terms of-- THIS IS IT FOLKS. COME AND SEE IT WHILE YOU CAN. ("It" meaning the last K&E show, with Chita, who's also older now, but not retiring as it turns out.)
But it's just a hard sell in general. I think the majority of the public that goes to Broadway is usually stupid, but I'm not going to put the commercial Broadway theater down at the moment, simply because FUN HOME's success and winning of the Tony Award is such a huge moment, and perhaps a step forward in waking the public up to what musicals and what theater should be and can be in general.
I also blame Ben Brantley, who should have just sucked it up and given it a nicer review. I think not having a glowing pull-quote from the Times didn't help. In any event, I'm sorry it didn't last. I'm glad I got to see it twice, and that the people who wanted to see it did see it, and mostly adored it. I'm glad the cast album is coming out. It'll live on that way, and in regional theaters, and in my memory.