When it first came out in the UK, it had an AWFUL cover. So my friend Kelley and I just ignored it (we worked together in a bookshop, and usually things like 'Twilight' are our bread and butter). Then they brought it out with the black cover with the hands and the apple, and we both immediately jumped on it and read it from cover to cover. And we loved it! It's a bit JK Rowling, in that it's not especially well written or original, but you just find yourself wanting to know the characters and can't stop reading. I did recommend it to a great many customers, but I'd always preface it with "if you love the idea of a schoolgirl/vampire romance". I REALLY can't see Stephenie Meyer converting anyone who generally reads Haruki Murakami or Dan Brown or whatever.
I don't *really* like the way fangirls are swarming all over it though. I can't find a logical explanation for feeling like this, but when fangirls start to swarm all over something, I start to go off it. Same thing happened with 'Wicked'. I guess fangirls generally act like squealing idiots, and I'd really rather people didn't associate me with them or something. I don't know.
I totally love Jacob WAY more than Edward. Edward can bite me. (Uh, never mind... I'm sorry about that... Jacob is WAY better though.)