UPDATE: SIX to open at the Brooks Atkinson on March 12, previews begin Feb. — Page 4
Posted: 8/6/19 at 2:35pm
Posted: 8/6/19 at 6:44pm
Posted: 8/6/19 at 6:50pm
I think the one thing that I think is really nice with all these productions is that young women who aren't the most well-known are going to get to star in a show and be the main focus.
Posted: 8/6/19 at 6:55pm
Posted: 8/6/19 at 6:56pm
JBroadway said: "Good for them, I guess, but I worry that they’re REALLY oversaturating the market, for a show that already will have difficulty filling a Broadway theatre as it is."
You're joking right?
Posted: 8/6/19 at 7:11pm
I’d say Broadway will be top price $150 at the most.
Posted: 8/6/19 at 7:12pm
JBroadway said: "Good for them, I guess, but I worry that they’re REALLY oversaturating the market, for a show that already will have difficulty filling a Broadway theatre as it is."
What makes you think that?
Posted: 8/6/19 at 7:32pm
I’m not saying it doesn’t have a chance, I’m just saying it’s kind of an underdog show right now, isn’t it? Am I going crazy here?
Anyway my main point was about the market over saturation, which I think still stands.
Posted: 8/6/19 at 8:06pm
JBroadway said: "I can’t be the first person to say this, can I? Small, Off-Broadway style show in a medium-sized theatre with a balcony. Not based on a bankable property. Little to no tourist recognition. Passionate young fan-base that probably won’t be enough to fill the house (similar to BMC). Haven’t these points been made before?
I’m not saying it doesn’t have a chance, I’m just saying it’s kind of an underdog show right now, isn’t it? Am I going crazy here?
Anyway my main point was about the market over saturation, which I think still stands. "
If it flops on Broadway (which it won’t) they can always pack it up after 6 months and move the cast onto Chicago & then on tour.
Personally I think it all depends on pricing. If they play their cards right they’ll do well, if they go for ridiculous top dollar pricing out of the gate they may be asking for trouble.
Cheaper tickets means a tonne of merchandising dollars freed up and that’s where most of the profit is these days.
We’ll see I guess.
Posted: 8/6/19 at 8:14pm
This may be a monster sweep at the Tony's next year.
Posted: 8/6/19 at 8:18pm
JBroadway said: "Anyway my main point was about the market over saturation, which I think still stands."
Is it that you think the run in Chicago will jeopardise the Broadway audience (or vice-versa)? Pretty sure there won’t be much of a cross over from the Norwegian Cruise lines/Sydney/London productions.
Personally I think each run would stand on it’s own merits. There’s obviously the interest for parallel US productions so long as they are successful in pricing and marketing to a traditional (or non-traditional) Broadway audience. I admire how fast they can turn these new companies around - they are managing to capitalise on the social media interest brilliantly. Long may that continue.
Posted: 8/6/19 at 8:28pm
I don't think you can say it's not based on a bankable property. Henry's wives are hugely well known, interesting, and bankable. When I think of my middle class tourist parents who know nothing about broadway, "girl power show about henry the 8th's wives" is way more appealing than most descriptions of shows on broadway. (once they have clarified "Henry the 8th is the one with all the wives right?"![]()
I don't think it's a question of "is the show long enough" but "Does it feel worth broadway ticket prices". Which, we'll see. I wouldn't pay top ticket for it.
Posted: 8/6/19 at 8:41pm
Rainah said: "I don't think you can say it's not based on a bankable property. Henry's wives are hugely well known, interesting, and bankable."
Agreed, it is similar to Hamilton being a bankable property. Both are historical figures people kind of remember from middle/high school, which is probably enough familiarity for people to at least be intrigued by the idea. Imo, besides having a very modern score, that's where it's similarities to Hamilton ends. While I'm unsure if this show will reach that amount of raves, I think both shows are helped by people already having this vague ubiquitous knowledge on the subject.
Posted: 8/6/19 at 10:42pm
Interesting! I definitely didn’t expect this kind of pushback on what I thought was a fairly un-controversial remark, but here we are! A few responses to specific points raised:
1. The degree of Hamilton’s popularity was like lightning striking, and I wouldn’t think that any similarities between Hamilton and Six will work in Six’s financial favor. But maybe!
2. When I say a “bankable property” I mean something that is recognizable and has a draw in mainstream media. Something like Mean Girls, The Tempations, etc. Now, obviously being based on a recognizable property isn’t a sure-fire guarantee of financial success. Plenty of shows based on “bankable” properties have failed, and shows based on more obscure sources have succeeded. But if we’re just judging its prospects on paper, I don’t think we can call Henry VIII’s wives a bankable property. Let’s not forget that there was a play on Broadway about Henry VIII and his wives only 4 years ago. And as far as I can tell, it didn’t recoup. And yeah, there are lots of differences between Six and Wolf Hall, but that’s kind of the point. If Wolf Hall didn’t recoup but Six does, it will be because of Six's unique qualities: not the source itself, but what it DOES with the source.
3. If the show sweeps the Tonys, then sure. It will be extremely likely to succeed. I personally don’t think that will happen, but we’ll see. Nor do I think the show is good enough to warrant that (though I do like the show). But that’s entirely subjective, so on that point we’ll just have to agree to disagree.
4. Given how reliant Broadway is on tourism, I do think there is harm in saturating the market this early. You say there’s not much crossover in the audiences, but people to travel to NYC from all over to see theatre, especially if there’s a must-see theatrical event taking place, so I think it could very well be that a dangerously sizable chunk of its potential tourist audience will have already seen it when it comes to Broadway.
I stand by my reasoning, but I think some of your opposing reasoning makes sense too. It’s just a question of whether all of that will be enough: It's true the show has good momentum, but does it have enough momentum? It will likely get good reviews and good word of mouth, but will they be widespread enough? It will have a low running cost, but will it be low enough? Some people will want to see a show because they’ve heard of Henry VIII’s wives, but will that group of people be big enough? You all seem to think so, but I'm not so sure. And we won’t know until we see the outcome for ourselves.
And BTW I hope I’m wrong! I hope the show recoups and has a healthy run!
Updated On: 8/6/19 at 10:42 PM
Posted: 8/6/19 at 10:49pm
Posted: 8/6/19 at 11:04pm
JBroadway said: "Let’s not forget that there was a play on Broadway about Henry VIII and his wives only 4 years ago. And as far as I can tell, it didn’t recoup. And yeah, there are lots of differences between Six and Wolf Hall, but that’s kind of the point."
I guess that disproves my idea haha, but very true point here. There was also another Henry VIII and his wives musical that was playing a few months ago and that only got buzz (at least on here anyway) from it being so much like Six. Then it was forgotten, to the point I don't even remember the name of it, nor what to look up to find it.
Posted: 8/7/19 at 9:23am
I just wanted to add that I see the "bankable property" as two-fold: both the history and the pop star tie-in. There are some very clear references that certain Queens are based on specific "divas", and I see that as itself as just as marketable as the historical aspect. Will that bring in everyone? Of course not. But that, combined with the terrific score and feminist message makes me think it has so much potential to do well. Yes, it has the young enthusiastic fanbase of BMC, but it has a lot more that is appealing for a lot more people.
Posted: 8/7/19 at 9:32am
I’d say Broadway will be top price $150 at the most.
For previews, perhaps.
I wouldn't pay top ticket for it.
I've never paid top price for any Broadway show since the advent of premium pricing, no matter how badly I wanted to see it.
Posted: 8/7/19 at 9:36am
JBroadway said: "I can’t be the first person to say this, can I? Small, Off-Broadway style show in a medium-sized theatre with a balcony. Not based on a bankable property. Little to no tourist recognition. Passionate young fan-base that probably won’t be enough to fill the house (similar to BMC). Haven’t these points been made before?
I’m not saying it doesn’t have a chance, I’m just saying it’s kind of an underdog show right now, isn’t it? Am I going crazy here?
Anyway my main point was about the market over saturation, which I think still stands. "
I pretty much agree with you 100%. I can barely even imagine seeing this show on a Broadway stage right now. I guess stranger things have happened and the show appears to have been a hit elsewhere. But I personally don’t think this show is a guaranteed hit at all.
Posted: 8/7/19 at 9:59am
They could do a lot worse than following Hamilton’s very creative and successful marketing/branding campaigns. And maybe the pre-release of a Six:Mixtape featuring the artists that inspired the songs
Posted: 8/7/19 at 10:11am
ukpuppetboy said: "They could do a lot worse than following Hamilton’s very creative andsuccessful marketing/brandingcampaigns. And maybe the pre-release of a Six:Mixtape featuring the artists that inspired the songs"
I was JUST thinking that this morning (though there are other vocalists I'd prefer to the actual inspirations, but still).
Posted: 8/7/19 at 10:19am
I would LOVE that. Imagine Beyonce, Adele, Rihanna, Britney, etc. in the same album.
Posted: 8/7/19 at 10:49am
Some of you are talking about this like it has the intimacy of The Fantasticks or John & Jen or Fun Home.
It's clearly striking a chord with audiences, and it has one of the fastest rollouts in recent memory: London, the pre-Bway regionals, Broadway, cruise ship, Australia, and the return to Chicago all opening within the span of about a year and a half.
There's obviously method and research behind it, and they wouldn't be rolling it out like this if they didn't believe in it. Kevin McCollum's a smart guy who might be the most prolific producer of new musicals of his generation. As we've all seen from Hamilton and DEH, and as he probably saw producing Ave Q and Motown and Rent, when you have a hit, you can't roll it out fast enough. Even if this doesn't win Best Musical, they want to capitalize on it as quickly as they can before the tide shifts to something else.
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