Posted: 1/9/22 at 12:15am
A great idea from Todd Cerveris:
It’s time for a new tradition in the American theater. One that would be not only professionally valuable and profoundly inspiring, but also a financially profitable, very shrewd business move for producers:
The UnderSunday Performance (#UnderSunday)
Charlotte St. Martin notwithstanding, these past few weeks have proven what anyone who actually works in the trenches of our industry has long known:
Understudies are the first responders - the life support system of the American theater. That includes standbys, swings, and onstage covers.
These are unusual times, surely, in which an understudy is any long-running show is virtually guaranteed a chance to go on. It’s a harried, manic, and almost always wildly successful performance which is fueled by adrenaline, sweat, and the sheer talent of an army of performers who are already working bloody, bloody hard, juggling scripts with a rainbow of highlighted lines and scribbled marginalia of IF/THEN statements regarding blocking or quick changes.
Non-COVID times also provide such experiences, if at lower rates. But often understudies begin their performance with an audience groan during the announcement of their substitution. Often they toil and train for weeks and months with no chance to show the skill and talent that earned them the job.
And always, always, whenever they have any advance notice of an opportunity to perform, they draw dozens of friends and family members who all rush down to support them, filling the coffers of producers and theatre owners.
SO IMAGINE ONE PERFORMANCE A MONTH, OR EVEN JUST A COUPLE THROUGHOUT THE YEAR, WHICH HIGHLIGHTS THE UNDERSTUDIES.
PRODUCERS: Plan it in advance (maybe even make it a write-off benefit performance for the Actors Fund), and you will PACK the house. Family, friends, theater lovers who always appreciate the chance to support the art form, while also possibly catching a rising star at the start of their career. Your understudies will have a live performance under their belt (invaluable onstage experience for future last-minute placements). And think of the goodwill marketing opportunities for you.
COLLECTORS: Think of the value of a ticket stub or playbill from when Sutton Foster went on for Erin Dilly in THOROUGHLY MODERN MILLIE in La Jolla, CA. Or when Anthony Hopkins went on for Laurence Olivier in THE DANCE OF DEATH.
UNIONS: You’ve done a good job getting compensation for understudies if and when they go on, but think of the prize you will have won for your members if you fight for a chance at a guaranteed performance for them.
AUDIENCES: Shirley MacLaine, Sutton Foster, Anthony Hopkins, Bernadette Peters, Matthew Morrison, Taye Diggs, Cheyenne Jackson, the list goes on and on … all started as understudies. Imagine a chance to find a yet-to-be-discovered star.
STARS: You get a paid day off. ‘Nuff said. Come back to work on Tuesday.
There’s a lot of lip service paid to the notion that we in the theater are “one, big family.” It’s usually just a line for promotional copy or contract negotiations. But here’s a chance to live up to the ideal.
It’s a win-win-win-win-win.
FOR EVERYONE.
Repost, rewrite, retweet.
(Anybody know Hugh Jackman?)
Make some noise.
#UnderSunday