Well, speaking as Steinman expert, it was initially conceived as a movie. After the Sydmonton reading in 1995, it was decided to make it a stage-play. This was going to be directed by Gale Edwards, who did the original and superior Australian production of The Boy From Oz (which, incidentally, sold on the basis of all its facets and not just one name). But when Hal Prince saw the reading, he urged to direct the show in her stead and make it a lavish Broadway premiere. Gale was replaced (typically) and a date was announced for April '97 (same year as the dreaded Capeman) with a December try-out in Washington. The production failed on the merit of its music, the songs being in the wrong places in the telling of the story, and the lack of integrity and depth of the characters. Steinman, himself, said that 80% of the production sucked, and Lloyd Webber was a less than impressed. He wanted to save the show, because he knew it would fail. If it had failed to everyone else, including him and the the creative team, then there was no point in investing a Broadway run. So they re-mounted it, revised and improved the score and storyline. Hal Prince was replaced in favour of the original director, because he had taken the storyline and tried to make it into a blockbuster. Unlike his genious work for Phantom and Evita, and Sondheim, this was one of his rare failures in conception and execution. Gale Edwards was brought back, without the showmanship of Prince, and it was remounted at the Aldwych in London. It was a tremendous success, and scored Lloyd Webber the single of the year with NO MATTER WHAT. I remember it, personally, as being a major event and critically-praised masterpiece. Problem was, with a modest director like Edwards, they would have needed Prince for the Broadway version. Unfortunately, with the blood under the bridge with those severed ties, it would never happen. Edwards just didn't have the power or the means to mount the Broadway show. Furthermore, for a London tour, to cap off the Aldwych production, Steinman and Lloyd Webber cut their ties over re-writes. They were working on another project at a time. (In the past, Steinman had almost written lyrics for Phantom). Steinman went on to open the cult German opera Tanz der Vampire, which was later slaughtered in Broadway by Michael Crawford and company, and he's allegedly been working on Batman the Musical. Edwards is back in Australia, and Lloyd Webber etc.
Who can explain it, who can tell you why?
Fools give you reasons, wise men never try
-South Pacific