https://www.broadwayworld.com/viewcolumn.cfm?colid=6615
Impressive. I'm sure there will be a lot of negative posts, but I love this show and I'm obviously not alone.
Well, they did raise the prices recently. Raise the prices and increase the gross.
Very true.
the average has been around 1.3 mil....a raise in 300,000 is not just becuase of a $10 raise in ticket prices....i am so happy for wicked!!!
Updated On: 1/3/06 at 01:35 PM
yay for Wicked
i will be contributing to this week's box office grosses...seeing it tomorrow night!
Broadway Legend Joined: 3/21/05
And they did it without cheating...Wicked has a few VIP seats, but nowhere as to what The Producers was selling back in the Nathan Lane/Matthew Broderick days, and neither show cheats like Spamalot, with a large percentage of the orchestra being sold at over $300.00. With Wicked in a much larger theatre, it shows how much proce gouging was going on at the St. James.
It has to be the ticket raise. This figure is the amout of money they sold for 8 performances right? It has nothing to do with advance seats, I assume. So Wicked has been playing at 100 percent for a long time, and mostly making the same money. It can't sell over 100 percent, since they don't do standing room, so this bounce must have to do with the ticket price going up.
I agree with BobbyBubby! There is no doubt that the ticket increase is involved in this. $10 more a ticket times the # of seats to fill is $144,720. Now of course not everyone probably paid the extra ten dollars, but if its been sold out forever than this is definitely a factor!
Understudy Joined: 7/28/05
Maybe there weren't as many groups also so more people paid the higher ticket price than a group rate.
*sigh*
*tear*
Well, the Gershwin IS a stadium with ten trillion seats to sell at high prices.
Not that I'm being a Wicked hater or anything...
Regardless of gross revenues - you can't argue the fact that WICKED is selling more seats than The Producers and has since it opened (not total since it's been running, but on a daily/weekly basis).
Selling out the Gershwin regularly hasn't been that common prior to WICKED for quite awhile, no?
So I guess my "point" is that $$ aside, WICKED is still doing something noteworthy in regards to sales.
Broadway Legend Joined: 7/1/05
Yay! Regardless of the ticket increase, this is still very impressive.
This is sorta good news, and sorta bad news.
good news: congrats to wicked! always fun to see records broken!
bad news: does this mean ticket prices are going to continue to rise like this? It's obvious that the ticket price raise did this, wicked has sold out practically every night, adn the only way it gould go higher was to raise prices.
Dark day for us poor college student broadway fans.
"Wicked" is also doing this without it's original cast. I think this shows that people are going for the show, NOT the people in the show (like "The Producers").
Updated On: 1/3/06 at 04:35 PM
Broadway Legend Joined: 5/20/05
well, CONGRAGULOTIONS TO WICKED!!! :)
Well, the AVERAGE ticket price for the week was $111.31, which is more than the supposed top price of $110. So the premium seating must have something to do with it.
Broadway Legend Joined: 10/11/05
Maybe they counted more seats as premium seats for the holiday week.
Congrats Wicked!!!
Question: Was the ticked price hike due to the holiday season, or is it a permanent increase?
Have any other shows raised their prices recently?
Side note: I've always said that the real "star" of this show is the story. I think this show will continue to sell very well for a long time.
It's because Adam Fleming is back the the b'way chorus, and not in the Chicago/Touring company....
lol
They had an article about this in the Times a while back. I don't think it was about how it was the highest box office gross for any show, but it talked about how well it was doing.
Nysinger, that is exactly the reason. We have a genius in our midst. :)
A lot of shows raised their price to $110, and also saw increases. But I think next week the grosses will be back into the normal 1.3 mil range. I think they might have raised the price of all seats $10 for the holidays? Like rear mezzanine might have been $60 instead of $50, but I'm not sure. I think also all performances premium seats might have been $300 instead of weeknights at $250. But I might be making this all up :)
Swing Joined: 1/3/06
I'm happy to hear about this. WICKED is one of my top favorites of the 2000s.
I assume you've all seen the WICKED: THE GRIMMERIE book? It's so brilliantly designed!
Mark
Videos