Chat rooms? What decade have you traveled from?
Social media personalities have decimated the need for someone such as Reidel, in the same way that they took away the need of paparazzi (as large as it was in the mid-2000s through early 2010s). This is also also why publications such as the NYT are changing their staffing, to reflect the current landscape - or why social following and engagement plays a part in theatrical casting.
Go on Instagram, YouTube, or TikTok, and you’ll find dozens of people with tens of thousands of views (if not more) breaking down whatever the “drama” or “gossip” is of the moment. Why pay someone for a job that so many people are willing to do for free?
I am big. It’s the REVIVALS that got small.