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OPERATION MINCEMEAT Reviews
 Mar 21 2025, 06:07:22 PM

Agree with Kad. Anyone thinking Maybe Happy Ending is not the front-runner for Best Musical is lying to themselves. A British import hasn't won Best Musical since Once in 2012, and it's biggest competition that year was Newsies. These lauded West End transfers have come up short since: & Juliet, Six, Girl From the North Country, Tina, Groundhog Day, Matilda.

Last season, the voters went for the "best" musical with an original score: Water for Elephants was ne


SMASH Previews
 Mar 15 2025, 06:31:50 PM

Broadway needs to change. Some productions don’t have understudies/swings join the rehearsal room until right before tech. 
 

Pre-Covid, “the show must go on” was the mentality and you would be hard pressed to find 5 news articles in 5 seasons where a performance of any kind was cancelled. Since actors are more comfortable calling out and resulting a show cancelled, it’s the productions responsibility to have a contingency. 
 


Starring actor's pay ?
 Mar 12 2025, 11:54:59 AM

Alex Kulak2 said: "...Final tally, if you are a Broadway actor, and your show manages to last a year when 81% of shows don't, you're looking at taking home a little over $64,000 a month, to live on, in the most expensive city in the world."

Well, if we're gonna open up that can of worms, lets talk about everyone working administratively on Broadway for wayyyy less than that a year. Assistants, Account Managers, Social Media Asso


OTHELLO Previews
 Feb 25 2025, 10:27:16 AM

This production has been signed & and in the works since this time last year. There is no excuse for not being off book. 


THE LOST BOYS to open at the Palace on Broadway in 2026
 Jan 27 2025, 04:31:55 PM

What in the “hey Stranger Things, can I copy your homework” is this branding? Yikes. 

I guess they’re announcing so early due to an upcoming audition notice for a workshop that has all the future bway dates, as is always the case. The programming at the Palace is really off to a brutal start. 
 

Getting some Swept Away energy from the fact it’s a new musical that has whispers of being good but by a band I truly don’t know. Best o


Seaview will take over the former Tony Kiser Theater, to become a commercial Off-Bway theater
 Jan 13 2025, 01:09:11 PM

I am so curious where the money comes from for producers. I know they produce “hits”, but is the profit from the Lortel shows and recouped Stereophonic enough to finance this?


AUDRA GYPSY Reviews
 Dec 28 2024, 02:24:21 PM

No one will ever be able to convince me the producers handled this week correctly. I feel so bad for the thousands of audience members who had their Christmas week ruined because they didn’t cancel these performances on Monday when they KNEW this was by far the likeliest outcome. 


AUDRA GYPSY Reviews
 Dec 27 2024, 01:22:13 PM

The production has known since Monday that they would likely be cancelling all these performances. It’s terrible customer service to waste thousands of people’s time waiting to hear about a performance that isn’t happening. 


Broadway Grosses: Week Ending 12/1/24
 Dec 3 2024, 03:02:24 PM

I think even a 4 person, straight-play with a fixed unit set would still probably cost $550,000 these days. It's just what it costs, and why it baffles me why anyone would want to produce a Broadway show.


Betty Gilpin joins OH, MARY as Mary Todd Lincoln. Extended through June 28th, 2025!
 Dec 3 2024, 10:58:30 AM

This will surely be a test of if the play can stand on its own. I cannot imagine any market research showing Betty as someone able to sell tickets. Then again, neither had Cole, but they are now singular with the production. Will be interesting to see its grosses for those weeks.


TAMMY, Paper those seats!
 Nov 28 2024, 05:37:46 PM

It’s such a complicated scenario, and different for each show. Often, producers hate the idea that the only way their sacred show is viable is due to comps. And, there are shows that literally cannot give tickets away. If Tammy put every seat online for $15, it would hardly move the capacity needle. 
 

People get an impression the show is comp’d, and then hold out for said comps OR only seeing the show at a very low price point. And of course, the majori


New WICKED Cast Replacements this month and next?
 Nov 26 2024, 05:27:43 PM

witchoftheeast2 said: "Marykate Morrisey, the current Elphaba on Broadway, has announced her final performance will be March 2nd.

Any predictions or hopes as to who could replace her?
"

Have seen around the web in the last hour that it is likely a Black actress. Don’t have a name though, but apparently a bunch of people do. 


MAYBE HAPPY ENDING Reviews
 Nov 21 2024, 12:52:37 PM

Ball of Buttah said: "I was hoping they'd be the little show that could á laShucked.."

That is definitely the closest industry comp, but on paper, you're asking ticket buyers:

 

- Come to a super silly, upbeat, fun show about CORN!

- Come see 2 robots fall in love.

 

I think in November 2024, the gap between those two asks for general audience members is so much wider than we think. The b-roll they


MAYBE HAPPY ENDING Reviews
 Nov 19 2024, 10:43:02 AM

ErmengardeStopSniveling said: "For what all this is worth (and I have no insider knowledge on this show) —

The fact that they changed digital agencies days after opening makes no sense if a Dec 1 closing date is indeed set. That doesn’t mean they’re guaranteed to run for months more but it indicates to me that they’re still trying to make a go of it.


Respectfully, this is actually very common. 


MAYBE HAPPY ENDING Reviews
 Nov 14 2024, 09:51:45 PM

A chamber musical about robots falling in love has to be one of the hardest sells there is. People want big escapism at the theater right now. I am so burned out on AI and technology that even as a seasoned theater goer I feel like I’ll be dragging myself to see this. The only thing intriguing about it is the raves. 


Patti LuPone called a privileged, racially microaggressive bully by Hell's Kitchen cast member
 Nov 4 2024, 10:02:59 AM

Was waiting to see if this would make it into today’s Broadway Briefing. It did not. 


MAYBE HAPPY ENDING. BREAK A LEG
 Oct 18 2024, 10:43:27 AM

dwwst12 said: "This may be a stupid question, but why do so many "seriously undersold" shows now not use discount codes? Compared to when I first started making regular trips to NYC and following all of this closely in the late 2000's, discount codes seem far less common."

2 things;

1. Someone who works in ticketing on here can comment, but I believe some new fine print rules implemented earlier this year made discount codes essentially void for


Broadway Grosses: Week Ending 10/13/24
 Oct 15 2024, 04:09:05 PM

Good examples of how you can't beat bad word of mouth. If anyone on the fence of Cabaret were to Google it, they would  not be persuaded to buy a ticket.


Smallest Roles to Be Nominated for Tony Awards
 Aug 29 2024, 10:15:55 AM

I remember Elizabeth A Davis as Reza in ONCE getting nominated for a role with very little independent stage-time was a curve ball.


JOB Reviews
 Jul 31 2024, 08:56:22 PM

ErmengardeStopSniveling said: “JOB always seemed like a bigger risk than O,M! and now that risk is proving itself to be true."

Also doesn’t have great appeal. Multiple people walked out during my performance last week, even before the big “twist.” And it’s only a 75 minute play… 

These reviews are spot-on. If producers thought this deserved a longer/more prolific life, they should’ve done a flashy off-broadw


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