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Broadway Grosses: Week Ending 12/1/24
 Dec 3 2024, 03:02:24 PM

I think even a 4 person, straight-play with a fixed unit set would still probably cost $550,000 these days. It's just what it costs, and why it baffles me why anyone would want to produce a Broadway show.


Betty Gilpin joins OH, MARY as Mary Todd Lincoln. Extended through June 28th, 2025!
 Dec 3 2024, 10:58:30 AM

This will surely be a test of if the play can stand on its own. I cannot imagine any market research showing Betty as someone able to sell tickets. Then again, neither had Cole, but they are now singular with the production. Will be interesting to see its grosses for those weeks.


TAMMY, Paper those seats!
 Nov 28 2024, 05:37:46 PM

It’s such a complicated scenario, and different for each show. Often, producers hate the idea that the only way their sacred show is viable is due to comps. And, there are shows that literally cannot give tickets away. If Tammy put every seat online for $15, it would hardly move the capacity needle. 
 

People get an impression the show is comp’d, and then hold out for said comps OR only seeing the show at a very low price point. And of course, the majori


New WICKED Cast Replacements this month and next?
 Nov 26 2024, 05:27:43 PM

witchoftheeast2 said: "Marykate Morrisey, the current Elphaba on Broadway, has announced her final performance will be March 2nd.

Any predictions or hopes as to who could replace her?
"

Have seen around the web in the last hour that it is likely a Black actress. Don’t have a name though, but apparently a bunch of people do. 


MAYBE HAPPY ENDING Reviews
 Nov 21 2024, 12:52:37 PM

Ball of Buttah said: "I was hoping they'd be the little show that could á laShucked.."

That is definitely the closest industry comp, but on paper, you're asking ticket buyers:

 

- Come to a super silly, upbeat, fun show about CORN!

- Come see 2 robots fall in love.

 

I think in November 2024, the gap between those two asks for general audience members is so much wider than we think. The b-roll they


MAYBE HAPPY ENDING Reviews
 Nov 19 2024, 10:43:02 AM

ErmengardeStopSniveling said: "For what all this is worth (and I have no insider knowledge on this show) —

The fact that they changed digital agencies days after opening makes no sense if a Dec 1 closing date is indeed set. That doesn’t mean they’re guaranteed to run for months more but it indicates to me that they’re still trying to make a go of it.


Respectfully, this is actually very common. 


MAYBE HAPPY ENDING Reviews
 Nov 14 2024, 09:51:45 PM

A chamber musical about robots falling in love has to be one of the hardest sells there is. People want big escapism at the theater right now. I am so burned out on AI and technology that even as a seasoned theater goer I feel like I’ll be dragging myself to see this. The only thing intriguing about it is the raves. 


Patti LuPone called a privileged, racially microaggressive bully by Hell's Kitchen cast member
 Nov 4 2024, 10:02:59 AM

Was waiting to see if this would make it into today’s Broadway Briefing. It did not. 


MAYBE HAPPY ENDING. BREAK A LEG
 Oct 18 2024, 10:43:27 AM

dwwst12 said: "This may be a stupid question, but why do so many "seriously undersold" shows now not use discount codes? Compared to when I first started making regular trips to NYC and following all of this closely in the late 2000's, discount codes seem far less common."

2 things;

1. Someone who works in ticketing on here can comment, but I believe some new fine print rules implemented earlier this year made discount codes essentially void for


Broadway Grosses: Week Ending 10/13/24
 Oct 15 2024, 04:09:05 PM

Good examples of how you can't beat bad word of mouth. If anyone on the fence of Cabaret were to Google it, they would  not be persuaded to buy a ticket.


Smallest Roles to Be Nominated for Tony Awards
 Aug 29 2024, 10:15:55 AM

I remember Elizabeth A Davis as Reza in ONCE getting nominated for a role with very little independent stage-time was a curve ball.


JOB Reviews
 Jul 31 2024, 08:56:22 PM

ErmengardeStopSniveling said: “JOB always seemed like a bigger risk than O,M! and now that risk is proving itself to be true."

Also doesn’t have great appeal. Multiple people walked out during my performance last week, even before the big “twist.” And it’s only a 75 minute play… 

These reviews are spot-on. If producers thought this deserved a longer/more prolific life, they should’ve done a flashy off-broadw


SHUCKED will close January 14, 2024; TOMMY rumored for the Nederlander
 Oct 14 2023, 11:33:20 AM

I will be interested to see what happens with Shucked. Had it not been for Omicron, Waitress was poised for a very smooth transfer to NWS after its Barrymore run. That and the failure of Kinky Boots haven't made these transfers seem viable, but Titanique and Little Shop should be studied for breathing life into commercial off-Broadway where it hasn't been in decades.


MERRILY WE ROLL ALONG Previews
 Sep 20 2023, 10:36:31 AM

Playbills were delivered to the theater yesterday, and must’ve been a misprint bad enough to warrant not distributing. If anyone hears what it was, would be fun to know! 


HERE LIES LOVE Reviews
 Sep 7 2023, 06:39:55 PM

dramamama611 said: "I don't usually ask for seating advice, but the staging here is so unique, I was looking for input.

I know I do NOT want standing seats, and I also want reasonable priced tix (I'm using code HLRISE - but if someone has another that would be great.

I was wondering what row G of the Mezz....off to either side are like. For perspective, Row G is the first row after the aisle break in the mezz. The seats to the side (the last 4 of the row


HERE LIES LOVE - Broadway Previews
 Jul 9 2023, 12:26:53 PM

Turns out the producers would rather let a couple hundred seats each night go unsold than offer rush into the afternoon. They tried to upsell me to a $59 rear mezzanine price, but it was cheaper at TKTS to sit closer. 

The show itself, especially Arielle, remains great, but the transfer to Broadway is just not working. The mezzanine last night was nearly a third empty, and people were talking, on their phones, and leaving their seats constantly. The experience is so disconnected f


HERE LIES LOVE - Broadway Previews
 Jun 26 2023, 12:19:20 AM

The audience demographic to me was extremely traditional, and like Pipinghot I was very happy to notice a larger presence of Filipino & AAPI audience members. 
 

I do know they emailed people who bought Tdf for this weekend and asked if it was ok to stand on the floor, so I think they’re trying to make it feel more hip.
 

Since the show is opening so close to the Tonys and has no big star or cast members with huge fan followings, I’m not


HERE LIES LOVE - Broadway Previews
 Jun 25 2023, 01:45:19 PM

Loved this off-Broadway, and was very glad I got to see it again on Broadway. The cast and the music is fantastic, but for as expensive as it must’ve been to mount, it came off cheap and shaky to me. 
 

Some of it is growing pains — the floor guides are simply not doing a good enough job of gently moving the crowd, there is a lot of pushing and shoving from both staff and fellow audience members. 
 

When dimly lit, the set is stunning. B


Icke's THE DOCTOR Starring Juliet Stephenson at the Park Avenue Armory
 Jun 18 2023, 01:11:59 PM

VirginiaK said: "I have a spoiler question about some things we learn quite late in the play.

 
Click Here To Toggle Spoiler Content
HERE LIES LOVE - Broadway Previews
 Jun 17 2023, 01:47:28 PM

Ensemble1686998462 said: "
After reading all the descriptions I feel like the people who are on the floor are in a way being hired to do a job. Basically, to heighten the enthusiasm and atmosphere around the performance and inside the theatre. That honestly doesn't sound like my type of thing. I have no problem getting all excited during a performance, but I don't want to feel like I have to. The majority of the time I just want to sit back and enjoy what I'm watchin


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