Broadway Grosses: Week Ending 7/7/24- Page 2

[bear88]

Posted: 7/10/24 at 3:47am

TaffyDavenport said: "BAREly_Wicked said:

"Merrily’s top ticket states $949, but we know some were going for $1299 in the final week. Anyone have insight on the discrepancy?"

Top price was actually$1499."

We saw the various asking prices on the website (or at the box office) but do we have any idea if anyone actually paid $1,299 or $1,499? The results suggest no, that the top price they actually got was $949 (someone could have paid more from a scalper but I'm not counting that). The information could be wrong, of course, but I wonder if anyone actually paid more than a grand.

[OhHiii]

Posted: 7/10/24 at 7:23am

Call_me_jorge said: "i wish they would bring back the gross potential. That was always such a fascinating number."

It also came to mean almost nothing because of dynamic pricing pre-COVID. Productions that were hits were changing gross potential every day with price changes, so it didn’t actually indicate anything. I get why they don’t report that anymore. 

[Kad]

Posted: 7/10/24 at 10:59am

God, I wish there would be a regulatory clampdown on dynamic pricing. One of the worst, least consumer-friendly innovations in the last decade.

[ErmengardeStopSniveling]

Posted: 7/10/24 at 11:21am

Remember that variable pricing is what also allows shows to REDUCE prices. Such as selling dozens of rush/lotto tickets if inventory allows, or HOME offering $5 tix.

These are private businesses that are allowed to charge what they feel is right, and any crackdown on dynamic pricing would have to wait until eradication/criminalization of the secondary market. Which is never going to happen.

The super super high price points are only a factor for mega hit shows, which are rare and usually only exist for a limited number of weeks of the run.

Any crackdown on dynamic pricing would also impact pro sports and concerts, where fans don’t bat an eye and dropping $1000+ on select experiences. 

Updated On: 7/10/24 at 11:21 AM

[binau]

Posted: 7/10/24 at 1:33pm

I'd much rather the money go to the producers than a scalper. 

[ErmengardeStopSniveling]

Posted: 7/10/24 at 1:52pm

binau said: "I'd much rather the money go to the producers than a scalper."

Keep in mind this isn't just the producers & beancounters. Sondheim, Furth, Tunick, Maria Friedman, and other key artists are all profit participants, possibly also Radcliffe & Groff.

Updated On: 7/10/24 at 01:52 PM

[hearthemsing22]

Posted: 7/10/24 at 2:26pm

ErmengardeStopSniveling said: "binau said: "I'd much rather the money go to the producers than a scalper."

Keep in mind this isn't just the producers & beancounters. Sondheim, Furth, Tunick, Maria Friedman, and other key artistsare all profit participants, possibly also Radcliffe & Groff."

I wonder if Groff or Radcliffe had a clause in their contract about how they'd receive "x" percentage of the profits of the show 

[ErmengardeStopSniveling]

Posted: 7/10/24 at 2:38pm

Star actors are profit participants not-infrequently (especially post-recoupment or as part of the extension), but there's no set rule. Whatever their upfront salaries were might have been satisfactory enough.

[BroadwayRox3588]

Posted: 7/10/24 at 4:36pm

Can I just take a minute to applaud Broadway Flash for fully embracing her (at least acc. to profile) role as the undisputed villain/antagonist of these boards? Call her annoying if you want, but she's fully leaned into that role, and every time people give her attention, she's gonna lean into it that much more. Now I personally would be fine with that, because I honestly think the banter is hilarious. But if you're less fine with it, just know that every time you respond to her, it just fuels her.

[SisterGeorge]

Posted: 7/10/24 at 5:54pm

BroadwayRox3588 said: "Can I just take a minute to applaud Broadway Flash for fully embracing her (at least acc. to profile) role as the undisputed villain/antagonistof these boards? Call her annoying if you want, but she's fully leaned into that role, and every time people give her attention, she's gonna lean into it that much more. Now I personally would be fine with that, because I honestly think the banter is hilarious. But if you're less fine with it, just know that every time you respond to her, it just fuels her."

Although, for me, hilarity has turned to boredom now that every single thread seams to feature a variation of the same dialogue among the same cast of characters. 

[stagepotato]

Posted: 7/10/24 at 5:56pm

SisterGeorge said: "BroadwayRox3588 said: "Can I just take a minute to applaud Broadway Flash for fully embracing her (at least acc. to profile) role as the undisputed villain/antagonistof these boards? Call her annoying if you want, but she's fully leaned into that role, and every time people give her attention, she's gonna lean into it that much more. Now I personally would be fine with that, because I honestly think the banter is hilarious. But if you're less fine with it, just know that every time you respond to her, it just fuels her."

Although, for me, hilarity has turned to boredom now that every single thread seams to featurea variation of the same dialogue amongthe same cast of characters."

Agreed. I’ve lurked here more than actually had an account and the same people constantly make the same types of threads. Do we really need some “who’s going” blurb on every show opening thread. 

[yyys]

Posted: 7/10/24 at 6:09pm

 greed is greed. 

binau said: "I'd much rather the money go to the producers than a scalper."

 

[Jonathan Cohen]

Posted: 7/11/24 at 9:12am

ErmengardeStopSniveling said: "Remember that variable pricing is what also allows shows to REDUCE prices. Such as selling dozens of rush/lotto tickets if inventory allows, or HOME offering $5 tix."

I understand your larger point about how dynamic pricing can help subsidize cheaper tickets to the same show. That said, HOME is not an example of a financially healthy show. 

Their average ticket price is $25.71. They aren't selling enough $248 tickets to subsidize the $5 tickets, they are just losing money each week.   

Their $5 promotion is incredibly consumer friendly and they should be applauded for it. But it doesn't make financial sense, they just really want people to see the show and weren't filling enough seats with $43 rush tickets.