To the person who said Emma was awful in this i could not disagre more. Im not a fan of her at all but she blew me away in this, especially the finale. Her performance was perfect, Hayden was also perfect.
As for box office (im gonna sound like a know it all now but as well as a critic and playwright in also write a small column for a film site on the subject of movie box office data)
Scream 4 was always predicted 2nd spot after Rio so that is no suprise.
The problem the film has it that Fridays are normally the best days for genre films on opening weekend, that’s where they make the biggest amount. Saturdays are good, Sundays not so much.
The predictions about the film making around 20 to 23million on opening weekend sound about right now we saw the film made an estimated 8/9 million on Friday. I would be SHOCKED if it got up to 30 million this weekend.
I predict the film will make around 60 million in the US once it falls out of the box office and pick up a further 50/60 million from worldwide, i think it will end around 115 - 120 million for its final box office gross.
The film will also do great business on DVD adding anywhere between 35-50million (very pos higher) in DVD sales and rentals bringing its total to around 150 million.
A film making that kind of money can’t be considered a flop (especially on a 40 million budget), its not performed as predicted (which i always thought was hugely optimistic when sites and Dimension were predicting 40 - 50 million opening). It's not a case of Scream has underperformed though, Rio also has with only making 10 million on the Friday. That film was predicted around 55 million for weekend gross and it will probably end around 35 - 40 million.
Box office has been down for weeks, people were hoping these 2 films would turn the slump around but it has not.
I think other things that have impacted Scream 4 are illegal downloads and spoilers. The other 3 Scream movies would not have made as much if downloads were around then. Everyone knows by tomorrow a download will be available for Scream 4. Also spoilers have kinda killed the film for many making it less urgent to rush out and see it because people know what’s going to happen, unlike the first Scream films where you had to go and see it to know the ending, kills, twists etc.
Many of the older audience from the original movies will probably have kids now and be taking them to see Rio or hanging out with the children on weekends, those people will probably pick up a copy on DVD when the movies comes out.
It's not the best opening for them but the simple fact is the movie will make its budget back and a tidy profit meaning the film will be classed as a financial success.
Namo i love u but we get it already....you don't like Madonna