I think the reason it's flopping is "Walk Hard" puts a very fine point on the subject matter. Audiences now need parody movies that parody EVERYTHING that has crossed the culture in the previous year, one topic is just too little. This is the direct result of the Scary Movie franchise and the lesser parodies that came up in its wake.
I also think they didn't focus group "Walk Hard: The Dewey Cox Story" as a title well enough. I don't think it's a very good title.
My friend and I saw it the other night and laughed all the way through, but at no point did we laugh harder than during the sequence where Dewey goes to India to meditate with the Beatles.
And I WORSHIPPED the sequence where Dewey was creating his rock symphony masterpiece a la Brian Wilson's "Smile." Sheer bloody genius!
My friend mentioned that the movie didn't belong in a multiplex, but rather in an art house. That might have been another issue there.
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