LizzieCurry said: "Whizzer, I get what you're saying about importance of a story not giving a free pass to weaker elements, BUT I don't think we agree on what those weaker elements are in Allegiance, nor the weakness of them.
Anyway, that was only the third preview, and it sounds like this show is going to be changed a lot -- hopefully in the realm of improvements. Though they're almost there."
I agree with both you and Whizzer. Really it comes down to the buzz's hook, because judgment of quality/art/etc. is subjective. Broadway ticket-buying is still primarily affected by word of mouth, so if the buzz is that the music, characters, and/or writing for a show with non-mainstream subject matter is amazing, that's something to lean on besides celebrity power. Certainly Takei's celebrity power in translating to ticket sales has yet to be truly tested, and Salonga's primary base is in a different country. More seasoned theater lovers and hardcore Disney fans will remember her name, but I doubt that's enough.
It's important to remember that about 80% of the Broadway audience is white, so the basic premise of historical-racism-against-minority isn't a great marketing platform for anyone unfamiliar with and indifferent to the history. There has to be some kind of mainstream appeal for commercial success (besides pulling a GGLAM resurrection by winning the Tony). This isn't a family-friendly show like Finding Neverland, so it's not a safe risk either. I think it's great that people who have a personal connection of some sort are finding gems within this musical and that it has a face-value attraction, but these are minority fans who can't sustain a commercial venture like this.
What part of the buzz will attract the bulk of tourists? I have zero interest in the history of Hamilton, for example, but the tremendous buzz around the originality and music is enough to pique interest. Love stories are banal (though a big genre draw for certain people, of course). Allegiance's lyrics aren't smart or poetic, though I like the melodies of what I've heard; that's not the greatest sell against other shows on Broadway right now with acclaimed scores. And if the family drama lacks drama in the mature sense of nuance as Whizzer argues, that would probably bug me. Being an original musical is appealing to others yet, but that's still not the greatest hook.
But for all of that, I can report that buzz on Facebook and Twitter have been quite positive, so in its current form, it's hitting the right buttons for some people (though that's skewed because you can't actually critique anything on Twitter). Will that be enough? I still hope adjustments will come and be helpful, but it's less than a month to opening now. I'm not a betting person, but I think it's safe to assume Allegiance won't recoup; a healthy run would be nice, though. Personal forecast is: cautionsly optimistic.
Can anyone report how full the audience was for the previews so far? Not that I expect a large number of people because it's still in previews, but I'm curious.
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