The tough thing about Broadway's best stars (Audra, Patti, Nathan Lane, Laurie Metcalf, Cherry Jones, etc) is that they MUST be paired with a bigger name if the show has any chance of financial success –– and even then it isn't a guarantee. Almost no straight play or playwright has sustainable name value nowadays without the added bonus of stars or rapturous reviews.
We also need to address the elephant in the room:
The 2021-2022 season is going to see a lot of financial failures of plays. Possibly every single play by a Black author and/or without a star will fail financially this season. I WISH that wouldn't be the case, and I hope to God producers don't stop trying to diversify their slates. But the core NYC theatergoing audience (white, 50+, upper-middle-class) is not going for this stuff, and –– as we knew before COVID –– there is not a sustainable Black audience for plays unless there's a megastar selling the tickets. And no amount of "X number of people from underrepresented demographics saw the show for $50 and it introduced Broadway to this playwright and started this conversation" will mean anything to most money-counting investors.
These are the facts.
So what's going to happen next season? Producers will follow the money, and the core Broadway audience will continue to stay home and wait until something catches their eye. I don't know if that means Broadway is broken, but it's a commercial endeavor. Art needs to embrace commerce and vice-versa.
It's bleak s––t, but it's stuff that everyone in the business has been grappling with since long before COVID.
Updated On: 11/1/21 at 01:46 PM