Instead of spelling out doom for shows that may or may not close, can we talk about the financial prospects of some of these other shows?
For the past few weeks, I have been confused by The Book of Mormon's numbers. How can a show that's playing at almost 104% capacity every week have such middling grosses? Pretty soon, The Book of Mormon might start grossing under $1 million, which could very well end its run (I'm probably being facetious here, but this was just something I noticed.)
Edit: I think I figured it out (and anyone can correct me if I'm wrong!) The Book of Mormon built its entire marketing campaign when it opened on how Howard it was to get a ticket, noting how people were shelling over $500+ for tickets (this was pre-Hamilton, obviously.) Nowadays, not only are some of those tickets being sold for lower prices, but people aren't necessarily paying full price for Book of Mormon tickets anymore! What I still don't understand is how it has consistently showed giant numbers in terms of capacity, but the grosses don't necessarily reflect that, if you guys know what I mean!
Updated On: 7/16/18 at 03:59 PM