Broadway Grosses: Week Ending 8/5/18

Also, you will find information on each show's historical grosses, cumulative grosses and other statistics on how each show stacked up this week and in the past.

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Up for the week by attendance was: CAROUSEL (4.1%), A BRONX TALE THE MUSICAL (2.5%), HELLO, DOLLY! (1.7%), GETTIN' THE BAND BACK TOGETHER (1.5%), PRETTY WOMAN: THE MUSICAL (0.5%), ALADDIN (0.3%), THE BOYS IN THE BAND (0.3%),

Down for the week by attendance was: HEAD OVER HEELS (-14.7%), SUMMER (-8.9%), KINKY BOOTS (-7.3%), SCHOOL OF ROCK (-4.6%), ONCE ON THIS ISLAND (-4.5%), MY FAIR LADY (-2.9%), STRAIGHT WHITE MEN (-2.5%), BEAUTIFUL (-2.2%), THE PLAY THAT GOES WRONG (-1.4%), SPONGEBOB SQUAREPANTS (-1.0%), ANASTASIA (-0.8%), WAITRESS (-0.7%), THE PHANTOM OF THE OPERA (-0.5%), FROZEN (-0.4%), CHICAGO (-0.4%), THE BOOK OF MORMON (-0.3%), WICKED (-0.3%),

Click Here to Visit the BroadwayWorld Grosses...

Kind of an "ouch" week all around.

Lowest numbers for Once on This Island in a few months. Not looking great for them.

I would think SUMMER is expensive to run. It was awful. They should just turn it into a concert and get rid of the story.

I have question for the industry-savvy here (Hogan, perhaps?):

What accounts for the fact that grosses fluctuate for shows that are consistently sold out without discounts? I understand that there is often a discrepancy between the gross and the attendance due to the fact that many shows have steep discounts and/or comps. But what about shows like Harry Potter? It's never on TDF or TKTS, and as far as I know, they don't have any promo codes, and they haven't been changing their ticket prices. So why would their grosses (and for that matter, the average ticket prices) be different every week, when they always sell the exact same number of seats, seemingly at the exact same prices?

What am I missing here?

JBroadway said: "I have question for the industry-savvy here (Hogan, perhaps?):

What accounts for the fact that grosses fluctuate for shows that are consistently sold out without discounts? I understand that there is often a discrepancy between the gross and the attendance due to the fact that many shows have steep discounts and/or comps. But what about shows like Harry Potter? It'snever on TDF or TKTS, and as far as I know, they don't have any promo codes, and they haven't been changing their ticket prices.So why would their grosses (and for that matter, the average ticket prices) be different every week, when they always sell the exact same number of seats, seemingly at the exact same prices?

What am I missing here?"



It's because of dynamic pricing. The gross potential doesn't include premium seats, so if they sell more premium seating in a particular week then of course they'll have a higher gross.

"What accounts for the fact that grosses fluctuate for shows that are consistently sold out without discounts? I understand that there is often a discrepancy between the gross and the attendance due to the fact that many shows have steep discounts and/or comps. But what about shows like Harry Potter? It's never on TDF or TKTS, and as far as I know, they don't have any promo codes, and they haven't been changing their ticket prices. So why would their grosses (and for that matter, the average ticket prices) be different every week, when they always sell the exact same number of seats, seemingly at the exact same prices?"

Because different seats sell at different prices. In some cases, a seat will sell at a premium price far in advance. If that hasn't sold a few days before the performance, they'll drop it down to regular full price. Dynamic pricing is also very much in play these days, so ticket prices will fluctuate. Additionally, various shows - even the big hits - have to comp or discount certain seats for trade/media/PR/employee purposes, which would mean lost revenue one week, and then an uptick on the next one.

musikman said: "Because different seats sell at different prices. In some cases, a seat will sell at a premium price far in advance. If that hasn't sold a few days before the performance, they'll drop it down to regular full price. Dynamic pricing is also very much in play these days, so ticket prices will fluctuate. Additionally, various shows - even the big hits - have to comp or discount certain seats for trade/media/PR/employee purposes, which would mean lost revenue one week, and then an uptick on the next one."



Gotcha. I knew that ticket prices fluctuate between different dates because of dynamic pricing, but I didn't realize that a single seat for a specific performance would be dropped down in price closer to the date of the show.

And yeah, I guess I was thinking because the reviews and Tonys are all done with, there wouldn't really be much comping, but you're right that there would still be some, and that the difference would show up on the grosses.

A few of these shows just need to call it. Yikes.

Holler If Ya Hear Me did about $150k a week for the month it was open.

I think Next to Normal also made 198k during a week in the final of the run.

Wow. Six percent? Crazy.