Actually, I "amend" what I said before...
A film's success shouldn't be based on box office figures at all. It's actually the only medium I can think of that is more concerned about the dollar than it is about the number of people it is reaching with its "art."
The music, publishing, TV, and even stage mediums all use exposure rather than profit to judge success. For music and publishing, it's number of copies sold, for theatre, it's attendance records, and for TV it's viewing audience.
Why shouldn't movies be the same? Granted, in the Golden Age there wasn't pay-per-view, video rentals or downloadables. So, in my opinion, that's exactly what should be going on now. Include them. Music is sold to the public now in many formats, so are films. We should be able to count how many people attended Hairspray, how many copies were sold on home video and how many paid for it on pay-per-view, and that would be the ideal way of measuring success against an era that didn't have those options and forced people to by more movie theatre tickets or to attend re-releases if they wanted to see it.
It's the ONLY way I can think of fairly judging how wide an audience any film has.
But don't you find it odd that it's currently the only "art medium" that is judged strictly on profit alone? It says everything about where the industry's priorities are today.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22