They were likely trying to save the show with new advertising artwork/ads, since that cover would have debuted the next month. Obviously, the show never made it that far to even see if it would have caught on. I think it's better than the first, that's for sure.
And to whoever said it would cost more: the first playbill is not actually black & white. It also has yellow. To print those in color costs almost as much as full color.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle