Historic viewership for Tony Awards telecast? — Page 2

Jish said: "So do we have any predictions for this year's viewership?"

Yeah, it looks like between 6 and 7 million is a good prediction. If I don't like country music, the hype surrounding Blake Shelton on a given year doesn't make me more inclined to watch the Country Music Awards.

Just to piggyback off Dramamama and haterobics, I too feel there will be no major increase. While HAMILTON has certainly broken through and permeated into mainstream consciousness, I doubt it's enough to actually compel non-theatergoers to sit down in front of a television and watch an awards show they know nothing about. If the show were a special on HAMILTON, that might be different. But alas, there is other theatre out there (shocker, I know!) that will be recognized and showcased during the three-hour telecast. The fans we are speaking of will definitely not sit through that. The numbers will prove this, in my opinion.

HogansHero said: "@Broadwaystar2 what diversity are you referring to? It seems to me it is a pretty typical year other than Hamilton.

@wick3 there is no comparison between the BOM buzz and Hamilton. They are not even on the same planet buzz-wise. I don't think people here fully appreciate the penetration.



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What season are you in that you would ever say this year is a typical year????? I'm not even going to respond with an answer to that.

Other than the size of the viewership, my key question is the demographics of this year's viewership.

For last year's awards, the median age of the viewer was 64 years old. Only 8% of the viewers were 18-34 year olds. 68% of the viewers were 55 or older. (I have access to Nielsen data)

Will Hamilton change that?

Mmm I don't know it depends. Hamilton does have a lot of fangirls but I don't know if they will actually watch. I definitely think the demographic will skew younger though.

HogansHero said: "I don't expect the skew to change but I do expect the absolutes to rise. Broadcast TV is, in case you missed the memo, the province of the old for over 99% of its offerings. 18-34 accesses the Tony Awards the same way they access everything else-social media. A large chunk of them don't even have meaningful broadcast access.

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By comparison, the Grammy Awards on the same network has a median age 14 years younger (50) and is 17% 18-34 year olds. It's not super-young, but significantly different than the Tonys.

@Dee The advertising play for the Tonys has never been the 18-34; the big deal is that it is a prime luxury market demographic (as is Playbill advertising). What everybody wants is another million people who can afford premium tickets to Hamilton, not the "fan girls." (And what a sexist expression that is!)

@Yankee and thus the key will be how late in the show they can place the performance.

HogansHero said: "@broadwaystar2-in other words, you don't have an answer. We have a smattering of revivals, some plays that transferred from off-Broadway and some musicals none of which will be remembered ten years from now. If you meant to refer to the ethnic diversity on stage, that was pretty typical (and good) even without Hamilton in the mix, and if the data shows anything it is that ethnic diversity does not pull in larger audiences. If you want to proffer another theory, have at it. Otherwise, I'll just put you in the pile of people who say things and then whimper away when challenged on their BS.



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No you're just lame and not worth trying to explain something so clear to you. I'll just nod my head and say "yes this season is just like any other". No historical happenings what so ever". Go take a nap!

Taken from the most recent Riedel column :

"Telecast ratings could reach new heights because of the “Hamilton” media circus. I’m told the show’s four-minute segment will feature numbers that haven’t televised anywhere else. So “Hamilton” fans who’ve yet to see the show but know the score backwards and forwards will tune in to see something fresh. CBS would love to extend the “Hamilton” segment — hell, the network would like to broadcast the “Hamiltonys” — but that might trigger resentment from the also-rans.

Host James Corden will also be a boost. He’s expected to do some fun Broadway carpool karaoke with nominees throughout the telecast."

10086sunset said: "Taken from the most recent Riedel column :

"Telecast ratings could reach new heights because of the “Hamilton” media circus. I’m told the show’s four-minute segment will feature numbers that haven’t televised anywhere else. So “Hamilton” fans who’ve yet to see the show but know the score backwards and forwards will tune in to see something fresh. CBS would love to extend the “Hamilton” segment — hell, the network would like to broadcast the “Hamiltonys” — but that might trigger resentment from the also-rans."


Not resentment - justifiable anger that other worthy shows are being overlooked by the gigantic monster hit. 'Hamilton' is good but it's not the friggin' Second Coming. Calling the other shows 'also-rans' is the sort of thing that gets people rooting for an upset and for 'Hamilton' to not win ANY Tonys.

sarahb22 said: "Not resentment - justifiable anger that other worthy shows are being overlooked by the gigantic monster hit. 'Hamilton' is good but it's not the friggin' Second Coming. Calling the other shows 'also-rans' is the sort of thing that gets people rooting for an upset and for 'Hamilton' to not win ANY Tonys."

goodness gracious, get a grip girl.

in a way it kind of IS the second coming, at least for Broadway. plus, those other shows are clearly not as worthy, or it wouldn't be so easy to overlook them. we're all gonna be okay.

According to Theater Mania....Barbra Streisand will be at the Tonys as a presenter.