It's just marketing. That said, it is interesting to discuss. I think when it comes to be beloved by generations after they came out, Sound of Music probably does take that title. I don't know any other Broadway musical that really hits the chord for people the way the film version has. I think it has all the right ingredients to make it beloved decades after it debuted. I'm not saying other classical musicals aren't big either because they are, but SOM seems to be on a different level. I think when it comes to MFL, it's hard to think of another musical that was as popular, well-received, and incredibly rewarded as that show was when it debuted on Broadway and when it became a film. It really did shake up the mainstream, and although it really does hold up extremely well, I do think Sound of Music really has that broader base cross-generational appeal that made it bigger afterwards. It's like Wizard of Oz level.
Updated On: 12/13/18 at 10:41 AM