Received their mailer yesterday and they've broken ticketing down to ECONOMY, REGULAR, VIP, and PREMIUM, with the below perks corresponding with a few of the levels. Three different codes.
- "Regular" (from $114) gets you what they call a "regular" orchestra seat (far far sides) or mezz seat, 10% off a parking garage and 10% off merch.
- "VIP" (from $155) gets you a "prime orchestra seat" in the side orch, rear center orch, and front mezz. Plus "a free drink or snack" (assuming non-alcoholic), a free souvenir program, 10% off parking and merch, and a "VIP Concierge Greeting." Minimum 2 tix per order. That's a lot of perks & a decent deal for people who care about things like snacks and a souvenir book. Usually offering all that doesn't move sales and just becomes a hassle for the production to fulfill, but maybe will help encourage bridge & tunnel buyers.
- PREMIUM seats are through orch Row J at typical premium prices/locations, with no perks or VIP handshake.
Design-wise it's one of the busiest mailers I've seen in a long time, including 3 CRITIC'S PICK logos and 3 prominent callouts that this is a TRUE STORY.
Whatever sells!
Updated On: 9/16/23 at 07:34 PM